The BBC is vying for viewers when what it really needs is friends

Even as luminaries rally to its support, the corporation’s urge to compete – over schedules, primetime, news – leave it too short of alliesIt’s easy, and often necessary, to defend the BBC. Armando Iannucci delivered a virtuoso such turn at the Guardian Edinburgh international TV conference last week. John Whittingdale promptly shifted on to his back foot. What? “Dismantle the BBC”? Perish the thought. Emollient culture secretary offers Armando tea and sympathy as Sue Perkins bakes the cakes. But, of course, the real battle for Broadcasting House is more subtle and rather more complex. Iannucci wants the corporation nurtured as a hub in a giant UK media industry. Other leaders in this industry see things rather differently.Here’s Michael Grade (with stints atop the BBC, ITV and C4 on his CV) putting that alternative case in a new book published by Abramis, The BBC Today: Future Uncertain. “[Charter review] is the right time for even its most committed supporters to ask the BBC to think how it can voluntarily adapt and continue to justify… public intervention in such a dynamic and expanding market. Is it too much to hope that the BBC, just for once in its history, can volunteer a plan for a radical rationalisation of its size, scope and complexity?” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-08-30 00:00:00 UTC ]

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