[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing initiatives for its global partnerships team. In this position, she will work closely with Jeremy Elias, executive creative director of the company’s creative studio, Atlantic Re:think, and with Johanna Mayer-Jones, SVP of global partnerships, to produce campaigns and other solutions for clients. Most recently, Leonard ran her own brand strategy consulting firm, HelloQ, where she had clients such as Coca-Cola, Microsoft and the UN Refugee Agency. Before that, she served as president of Levo League, a professional network for millennial women, and held several senior strategy roles at other various agencies. [caption id="attachment_170051" align="alignright" width="150"] Kaitlyn Tiffany[/caption] On the editorial side, Kaitlyn Tiffany was hired to The Atlantic’s technology desk where she will serve as a staff writer covering internet culture starting next month. Most recently, Tiffany was a tech reporter for Vox’s The Goods, and before that, she worked in audience development at Damn Joan and was a culture reporter at The Verge. She will be based in the New York office. [caption id="attachment_170055" align="alignright" width="150"] Ian Urbina[/caption] And longtime New York Times... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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The Society of Illustrators, the organizer of MoCCA Arts Festival, the annual indie comics show, announced plans to move the show to a new venue in 2015 in addition to releasing names of the initial guest artists for 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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NewBay Media has named John Laposky editor-in-chief of TWICE. Laposky had served as the magazine's managing editor since 1995. Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-05 00:00:00 UTC ]
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Nathan Lump has rejoined Travel + Leisure as editor. He previously worked for the magazine from 2000 to 2006. He most recently worked as director of branded content at Condé Nast. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-28 00:00:00 UTC ]
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Andy Wright is now publisher at The New York Times Magazine. He was previously senior vice president of advertising at The New York Times. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-25 00:00:00 UTC ]
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Emmis Publishing named Brian Sweany editor-in-chief of Texas Monthly. He has worked at the magazine since 1996, most recently as senior executive editor. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-11 00:00:00 UTC ]
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Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
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In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
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Hearst Magazine Digital Media has named Lee Sosin as senior vice president. He was formerly the vice president of strategic solutions for Yahoo!. Peter van Roden has been appointed as senior vice president of global experiences and events at the National Geographic Society. Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-06 00:00:00 UTC ]
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For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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Time magazine has announced several staff changes to its editorial team: • Tom Weber has been promoted to executive editor. He was previously serving as assistant managing editor. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-03 00:00:00 UTC ]
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Diana Tsui has joined InStyle as senior editor. She joins from New York Magazine’s “The Cut,” where she served as online senior market editor. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-28 00:00:00 UTC ]
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The Bodley Head has appointed Will Hammond as editorial director. Hammond is currently... Continue reading at The Bookseller
[ The Bookseller | 2014-02-25 00:00:00 UTC ]
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Suzy Draddy Jacobs has been named publisher of Capitol File magazine. Most recently, Jacobs served as vice president of the Mid-Atlantic and Southeast region for The Week. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-20 00:00:00 UTC ]
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The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Sierra magazine has hired Ben Warner as the magazine’s new national advertising director. Warner previously served as co-founder and publisher of Laguna Beach Magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-24 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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Hearst Magazines Digital Media has appointed Tom Kirwan to the new role of vice president, national sales and key accounts. Kirwan was previously vice president of digital sales for Time Inc. Branded Solutions. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-27 00:00:00 UTC ]
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Amy Churgin has been publisher of Traditional Home magazine. Previously, Churgin was senior vice president of the Condé Nast Media Group where she oversaw corporate media sales across its portfolio of magazine and digital brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-25 00:00:00 UTC ]
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