The Appeal of Alternative Subscription Products

While not an entirely new concept, offering monthly sample box subscriptions has been a highly lucrative side business for many publishers. Boca Raton, Florida-based Sandow Media, a multiplatform publisher targeting the beauty and design markets, launched its NewBeauty TestTube five years ago, and has since sampled 11 million products through one million tube shipments. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]

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Google One Pass gives back what Apple's iPad subscription plan takes away

By Joe Wilcox, Betanews Well, that didn't take long. One day after Apple dropped its subscription plan bomb on suspicious publishers, Google officially countered with One Pass. Google strips out the onerous restrictions Apple imposes. It's a brilliant marketing response, and aptly timed with new... Continue reading at Betanews

[ Betanews | 2011-02-17 00:00:00 UTC ]
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Lure of IPad Subscriptions May Outweigh Pain for Publishers

There may not be a ton of enthusiasm in the publishing world for Apple's new policy for subscription services--particularly when it comes to giving Cupertino a... Continue reading at PC World

[ PC World | 2011-02-17 00:00:00 UTC ]
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Apple's New Subscription Model: Pros and Cons

Apple's move may force digital publishers and content providers such as Netflix, Amazon and Hulu to think long and hard about continuing to offer apps for iOS devices. Continue reading at PC World

[ PC World | 2011-02-16 00:00:00 UTC ]
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Apple App Store subscription plan gouges publishers, eats their young

By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at Betanews

[ Betanews | 2011-02-15 00:00:00 UTC ]
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Apple Unveils Digital Subscription Service

Apple has officially rolled out its long awaited subscription-model for content publishers in the App Store. Under the plan, if subscribers come to a publisher's app organically through the App store, Apple gets a 30 percent share. If the publisher brings a new or existing subscriber to the App,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #officially rolled #content publishers

Time Inc. Launching 'All Access' Digital Subscription Plan

At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
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