France's Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks. The post #ThatIsNotABook: How to Campaign to Lower European Ebook VAT appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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More than 500 authors and illustrators have signed a letter by illustrator Dapo Adeola asking the BBC and the wider media to credit illustrators. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 17:24:53 UTC ]
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Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 11:36:23 UTC ]
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Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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A new look at German consumers' responses to a survey was reported during a week in which Frankfurter Buchmesse 'lived' on screens. The post In Germany: Audiobooks, Ebooks, and the ‘Battle for Attention’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-20 16:21:29 UTC ]
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In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 01:01:07 UTC ]
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Checkouts of digital books from a popular service are up 52 percent since March. Publishers say their easy availability hurts sales. Continue reading at Wired
[ Wired | 2020-10-01 11:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:59:22 UTC ]
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Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
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The International Publishers Association calls on Brasilia to abandon plans for new book taxes, as the econmy sharply contracts. The post IPA Calls on Brazil’s Government To Drop Proposed VAT on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-02 13:53:42 UTC ]
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Audible is launching Audible Plus, a $7.95 per month service that will provide listeners will unlimited access to more than 68,000 hours of original content. In conjunction with the launch, the company has restructured its traditional credit-based subscription service into a new $14.95 per month... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-25 04:00:00 UTC ]
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Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 11:12:41 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Beloved NYC bookstore Bluestockings—long a fixture on the Lower East Side—has found a new home. This will come as a relief to downtown book-lovers who worried the iconic feminist bookstore was closing for good due to both pandemic woes and the threat of increased rent (in a pandemic 😬). After a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-10 15:01:45 UTC ]
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Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations. Continue reading at The Bookseller
[ The Bookseller | 2020-08-09 21:53:02 UTC ]
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