Teens Shun Print Mags, MPA Takes USPS to Task, and More News & Notes

Adolescents abandoning print... It's not especially groundbreaking to report that teens are largely abandoning books and magazines in favor of smartphones. What is notable about the American Psychological Association's new report on adolescent media use in the U.S.—one of the most comprehensive studies of its kind to date—is the accelerating rate at which its findings indicate screen time is displacing legacy media consumption. The full results, which can be clicked through here, appear to remain more or less uniform across gender, race, and socioeconomic status. Twelfth graders, the study found, spend twice as much time online as they did in 2006, with 82 percent reporting that they check social media sites "almost every day"—up from 52 percent a decade ago. And while it's only logical that more time spent online means less time spent with traditional media, the displacement seems to be having an acute affect on print. As recently as 2006, the report indicates, some 42 percent of 8th and 10th graders reported reading magazines at least once a week. A decade later, that number has fallen to just 11 percent. Willingly or unwillingly, mass-market magazine publishers took notice of this shift in adolescent media consumption long ago, and it's important to note that several of the largest individual audiences on Facebook, Twitter, Instagram and Snapchat do, in fact, belong to magazine brands. But as concerns over the effects of screen time on developing minds continue to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-22 00:00:00 UTC ]
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