Taking Storytelling Digital

Eli Horowitz does not think of himself as someone who “fetishizes the book.” But he’s also seen what books become, in digital form, and has not always been impressed. A former managing editor and publisher at McSweeney’s, Horowitz describes much of what he has seen in the digital revolution in book publishing as merely “taking nice books and making them slightly uglier.” Hoping to do something more interesting, and attractive, than merely digitizing a print book for e-reading, Horowitz, with two partners, launched Ying Horowitz & Quinn, a kind of transmedia shop that, at its core, he said, is interested in “finding new ways to tell stories.” Its first major project, a story that unfolds in segments through an app, will launch in October. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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