Survey: Interactive Ads Highly Engaging

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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One-fifth of U.S. adults read ebooks as market booms, survey finds

One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey finds #electronic book #printed page

Government announces high street plans

The government has announced it is to accept all the 28 recommendations made in Mary Portas... Continue reading at The Bookseller

[ The Bookseller | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mary portas

Aquafadas: Easy to Build Interactive Apps

Aquafadas, a French digital publishing company, has launched a platform that allows publishers to build multimedia apps for children’s books, comics, magazines, and newspapers. Using Aquafadas’s Ave AppFactory desktop application and Adobe InDesign, publishers can produce apps that offer a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive content

Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World

[ PC World | 2012-03-30 00:00:00 UTC ]
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Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

HC UK reports three year high

HarperCollins UK and International recorded its highest turnover and best margin for three years... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey conducted #publishers agree #print publishing #industry leaders #print publishers

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

RICHMOND &mdash; Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry &mdash; this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Agents: 'scrap high discount clauses'

Leading authors' representatives have called for high discount clauses in publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Bloomsbury launches high-flying Circus

Bloomsbury is to launch a new literary imprint, Bloomsbury Circus, to accommodate its expanding... Continue reading at The Bookseller

[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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31 Percent of Delivered Digital Ads Not Seen By Consumers

In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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