Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
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Children's publisher Nosy Crow has partnered with John Lewis to create a picture book of the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-16 00:00:00 UTC ]
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Apple's new iPad Mini is the best small tablet on the market and makes an amazing e-reader; the only problems are its not-so-hi-res screen and it's not-quite-low-enough price tag. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-07 00:00:00 UTC ]
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
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#interactive children
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Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York
[ Crains New York | 2012-10-25 00:00:00 UTC ]
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The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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A huge majority of respondents to the government’s consultation on the future of Public... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
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#survey finds
We asked our readers two years ago if they had read an enhanced ebook. Over half of survey respondents had not. Now, we're asking again. Take our survey and tell us if you've read an enhanced ebook. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-18 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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UK erotica publisher Xcite Books is selling world rights to the first interactive Kama Sutra at... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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J K Rowling's next published work is likely to be for children younger than the readers of... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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#long line
US publisher SourceBooks has developed a new range of interactive ebooks for Apple devices based... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Joining a growing list of services that offer real-time video chat capabilities, Shindig is a recently launched platform that authors and publishers can use to replicate the book tour experience online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-12 00:00:00 UTC ]
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#growing list