Survey: Interactive Ads Highly Engaging

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

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UNISON survey on library cuts

A survey of 2,000 library staff by union UNISON has revealed claims of major cuts to schools... Continue reading at The Bookseller

[ The Bookseller | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library cuts #major cuts

Survey Shows Amazon Leads Japan in Ebook Sales, Apple Already Second

A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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A Beautiful Kids’ Book That Combines Interactivity With Good Old-Fashioned Text

The Jörgits, an indie fantasy novel for kids nine and up, uses interactivity as a supplement to the story, not a stand-in for it. If there’s one reading experience that truly has been transformed by the interactive wonders of the tablet, it’s got to be the children’s book. Apps like The... Continue reading at Fast Company

[ Fast Company | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moonbot studios #main themes

Interactive book to 'open' kids' minds

An interactive children's book to help kids think outside the box is the May showcase winner of data competition Mix & Mash. Continue reading at Stuff

[ Stuff | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive children

Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher

Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

Is Interactive Fiction Finally Reaching Critical Mass?

Several new high profile interactive fiction titles have been released so far this year, suggesting that publishers and readers may finally be ready for the medium. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-17 00:00:00 UTC ]
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Surveying Ebook Adoption in Korea, Thailand, Vietnam and Indonesia

Recent reports from Korea, Vietnam, Thailand and Indonesia indicate growth in indigenous ebook development and dealmaking across the region. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent reports

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad

Survey: Squeeze on children's reading for pleasure

Parents struggle to create time to read at home and view reading largely as a skill rather than... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #parents struggle

Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

Nook for iOS adds support for high-res iPad magazines, Nook Comics

Barnes & Noble may have saved most of the limelight today for in-app purchasing on Nook hardware, but it's not leaving other platforms by the wayside. Its Nook 3.4 update for iOS focuses heavily on visuals, with new support for both Nook Comics as well as "HD" magazines on Retina... Continue reading at Engadget

[ Engadget | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #in-app purchasing #app store

TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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French author survey: digital still not a factor

Just 4% of French authors have signed digital contracts for their most recent books and a third... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french authors #recent books

The Highs and Lows in Paperbacks: Facts & Figures 2012

Looking at 2012’s huge drop in the number of mass market bestsellers with sales of more than 500,000 copies is alarming. In 2012, only 26 titles hit that figure and only three in the group reached the million mark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million mark