Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine ads, according to Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
News tagged with: #digital readers #digital editions #highly engaged

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'Harry Potter' fans share many political views, says survey

A new book by a University of Vermont professor found that 'Harry Potter' fans have similar views on political topics – with a large majority in opposition to the George W. Bush administration. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #political views #bush administration


Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Interactive Books!? Hunger Games Camp, Audiobook Powered Vibrator

The idea of interactive books is being taken to a new level with the new Hunger Games Summer Camp and a vibrator that wirelessly syncs to erotic audiobooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive books #erotic audiobooks


Insert Coin: Choose Your Own Adventure launches interactive cartoon app on Kickstarter

In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line. There may be an iPad version of Choose Your Own Adventure coming, but will it happen or... Continue reading at Engadget

[ Engadget | 2013-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android version #beta test


High PC prices hindering industry recovery, analysts say

Samsung has launched an $1400 ATIV Book 9 Plus laptop (shown above) equipped with Intel’s latest Haswell chip, but analysts said such sustained high prices for laptops and Ultrabooks could hinder the recovery of the PC market. PC shipments are already in a steady decline with the growing... Continue reading at PC World

[ PC World | 2013-08-10 00:00:00 UTC ]
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Surveying Publisher Approaches to Ebook Production

ZOO Digital surveys digital publishing executives about their ebook workflows and the comparative advantages and disadvantages of outsourcing and internal production. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-06 00:00:00 UTC ]
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Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts


Global Ad Distribution Announces Partnership with MyDistrict.Net

LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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Independent Penguin Goes Out on High Note

In reporting its last results as an independent publisher, Penguin Group posted a 16% gain in sales, to 513 million pounds, and a 27% rise in adjusted operating profit to 28 million pounds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
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2013 Advertising Sales Salary Survey

The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important piece #changed dramatically #market forces


Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announces #play store #normal price


Interactive-Book Toolmaker Inkling Raises $16M

Inkling, which helps publishers make interactive books for the Web and iOS, has raised $16 million in Series C funding led by Sequoia Capital, just about exactly two years after it raised slightly more than that -- $17 million -- in Series B funding from the same investors. The San Francisco... Continue reading at AllThingsD

[ AllThingsD | 2013-07-17 00:00:00 UTC ]
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If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Survey: Does Apple’s Guilty Verdict in Ebook Trial Damage Publishing?

Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
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Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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BIEC Extends Survey Deadline

The 2013 Book Industry Environmental Council (BIEC) has extended the deadline for industry members to fill out its latest survey that tracks the environmental progress of the book industry. The new deadline is July 12th. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-08 00:00:00 UTC ]
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High-profile moves a 'retrograde' step for women

The departure of Victoria Barnsley from HarperCollins, and the appointment of Dame Gail Rebuck to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-05 00:00:00 UTC ]
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Trade debates high street for IBW

The answer to keeping Britain’s high streets alive “has to be political”, a new... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Tyler Hoffman Farmington High School

Pressing the "no" button on the Harvard University admissions page for accepted students was one of the most difficult things Farmington High School valedictorian Tyler Hoffman has ever done. "The name was definitely a major factor in my decision to apply early to Harvard. I sort of convinced... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing games #direct impact