Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
News tagged with: #news publishers #increasingly recognizing #news publishing

Other Publishing stories related to: 'Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters'

Book by Officer Who Shot Breonna Taylor Is a New Test for Publishers

Sgt. Jonathan Mattingly, one of the officers involved in the fatal shooting, has a book deal with a small press, but its distributor, Simon & Schuster, in an unusual move, said it won’t ship it. Continue reading at The New York Times

[ The New York Times | 2021-04-16 22:14:05 UTC ]
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What publishing can learn from Megxit

Before we start: yes, I am fully aware that this looks like a desperate, algorithm-gaming clickbait article but it really isn’t. Well, I hope it isn’t. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 01:49:39 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
More news stories like this | News stories tagged with: #australian content #legislation passed #australian government #news corp

Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
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Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian content #scott morrison #news corp

‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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Local news could disappear if Canada doesn't stand up to tech giants, Winnipeg newspaper publisher says

Days after Canada pledged to make Facebook pay for news content amid an ongoing media battle with tech giants, a Winnipeg newspaper publisher is warning local news could be in trouble if the government doesn’t take bold action. Continue reading at CBC

[ CBC | 2021-02-21 22:04:21 UTC ]
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Google will pay News Corp outlets for using their content

Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget

[ Engadget | 2021-02-17 18:42:24 UTC ]
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Small Publishers Struggle to Build a Diverse Workforce

Interviews with mainline Christian, Catholic, and spirituality publishers found efforts to build a more inclusive staff bump into tight budgets, small staffs, lack of attrition, and high competition for talent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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The Study of Economics Could Learn a Lot From Science Fiction

Mainstream economics is suffering an identity crisis, which began with The Great Recession and has reemerged during the current pandemic. In response, a growing collection of voices has advocated looking beyond the field—in particular, to science fiction—as a way to imagine it anew. Although... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-05 08:48:01 UTC ]
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Did a Revolution in Latin American Publishing Make One Hundred Years of Solitude the Success It Is Today?

When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
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Indebted rural council asked to help pay for News Corp 'bush summit', documents show

The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian

[ The Guardian | 2020-09-04 20:00:35 UTC ]
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US publishing bodies protest against Amazon tactics

Key trade bodies in the US – the Association of American Publishers, the Authors Guild and the American Booksellers Association – have sent a letter to Capitol Hill to protest against "anti-competitive tactics" which they say give Amazon "extraordinary" market dominance in the digital books market. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 13:53:48 UTC ]
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‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice

With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-03 04:01:29 UTC ]
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Century to publish Mind Geek's 'practical guide to a fulfilled life'

Century will publish Five Minute Therapy by Sarah Crosby, a.k.a. Instagrammer @TheMindGeek, in December 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-07-31 06:12:14 UTC ]
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W&N to publish a guide to understanding news statistics

W&N has acquired "a toolkit for understanding numbers in the media" by cousins Tom and David Chivers. Continue reading at The Bookseller

[ The Bookseller | 2020-07-30 20:45:17 UTC ]
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Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’

Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-28 14:58:45 UTC ]
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“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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“The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
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