When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week
[ Media Week | 2011-06-16 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 26/05/2011 - 15:50 An annual National Libraries Day looks set to become a reality after widespread support for the scheme at an early planning meeting held this morning (26th May). read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 09:23 Amazon.com has created a 3G version of its cheapest Kindle after it become the companys bestselling e-reader. The internet retailing giant announced that it was selling Kindle 3G with Special Offers in "response to customer... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Publication Date: Wed, 25/05/2011 - 14:24 Amazon is to open a new customer service centre in Edinburgh this August, with one of its roles to handle technical support for the Kindle. The move will create more than 900 permanent and temporary jobs over the next five years. The centre will be... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 08:45 Edmund de Waal, Maggie OFarrell and Tony Parsons are among the authors lined up to take part in Independent Booksellers Week. The week of events, in association with the Booksellers Association, will take place between... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Some new magazine faces have shown up in min's top 5 ad-page charts (see below) for June and for the first half (January-June 2011 vs. 2010). They are sun-bleached, health-minded, sports and outdoor enthusiast in Competitor Group's Competitor, Source Interlink's Power & Motoryacht, Mariah... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 16/05/2011 - 09:56 The economics for booksellers "simply don't work" as they struggle with high costs and low margins, the president of the Booksellers Association has claimed. Jane Streeter was delivering the introduction at the BA Conference at... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 12/05/2011 - 09:13 The Crime Writers Association (CWA) is asking each of its members to do at least three events a year for their local library as part of a campaign to support the public library service in the face of widespread cutbacks. "We... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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American publishers have always given away their work in hopes of building up huge audiences that they can sell advertising against. Are they making a mistake in replicating that model on the iPad and other tablets? Continue reading at The New York Times
[ The New York Times | 2011-05-11 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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The New Yorker is expected to be the first in-app publication to be offered as more than a single issue sale. Continue reading at PC World
[ PC World | 2011-05-09 00:00:00 UTC ]
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The Telegraph is the latest news publisher to try reasserting a paid news economy for its newspaper in digital tablet form. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
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Hearst will begin selling iPad subscriptions to Esquire, Popular Mechanics, and O, The Oprah Magazine. Continue reading at PC World
[ PC World | 2011-05-05 00:00:00 UTC ]
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In a big win for Apple Inc., magazine publisher Hearst Corp. has agreed to sell subscriptions to the iPad editions of a range of its publications through iTunes, beginning with three of its popular magazines, the publisher said. Continue reading at AllThingsD
[ AllThingsD | 2011-05-05 00:00:00 UTC ]
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Time Inc, the owner of magazine publisher IPC, has agreed a deal with Apple that lets subscribers to its print magazines access their iPad editions for free, according to reports. Continue reading at Media Week
[ Media Week | 2011-05-03 00:00:00 UTC ]
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Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of... Continue reading at AllThingsD
[ AllThingsD | 2011-05-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 08:00 A large proportion of iPad owners in the US have not used the device to read an ebook, a survey from media and publishing forecast firm Simba Information reveals. A report on the firm's "Trade E-Book Publishing 2011"... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Conde Nast has noted that the iPad ready issues of their titles may not be doing as well as they (and every other publisher who ran to the gold mine of digital publishing) had planned. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-26 00:00:00 UTC ]
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