This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms. In a live group chat at Adweek House at CES 2025 in Las Vegas, presented in partnership with Nielsen, industry leaders shared... Continue reading at 'AdWeek'
[ AdWeek | 2025-01-15 22:12:44 UTC ]
Looking ahead to the American Libraries Association annual conference in Las Vegas later this month, Andrew Albanese takes stock of efforts by ALA’s Digital Content Working Group to influence the future direction of reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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"Who are the Beatles?" The question ricocheted across Twitter during the 2014 Grammy Awards, where Paul McCartney and Ringo Starr reunited to perform.It's an absurd question, even from those barely old enough to tweet. The Beatles' official Twitter account has more than 2 million followers. Paul... Continue reading at Advertising Age
[ Advertising Age | 2014-02-04 00:00:00 UTC ]
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Scrabble is a game that puts on airs. It’s more than a living-room pastime, its partisans argue. Played at the highest level, it’s as complex as chess. Scrabble is so strategically sophisticated, in fact, that—as readers of Slate contributor Stefan Fatsis’ best-selling book Word Freak know—there... Continue reading at Slate
[ Slate | 2013-08-01 00:00:00 UTC ]
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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As print magazine and book publishers struggle to stay afloat, Not Safe For Work, a print magazine and news startup in Las Vegas, has raised $250,000 in seed funding from Base Ventures, VentureWire has learned. The company offers a monthly print ma ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
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