Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
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Author Aims to Glorify God One Hat At a Time

La Verne Wimberly, whose Sunday morning selfies in her fabulous hats went viral, is promoting the newly released 'My Sunday Best' during Easter season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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The 2023 5 Under 35 honorees Announced

The National Book Foundation has announced the 2023 5 Under 35 Honorees, who are five writers with exceptional debuts. Continue reading at Book Riot

[ Book Riot | 2023-04-05 18:17:05 UTC ]
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The Bangles' Susanna Hoffs wrote her debut novel about a pop star. It's not her

Bangles singer Susanna Hoffs has written a novel, 'This Bird Has Flown,' about an 'over-the-hill' one-hit wonder finding love — and it kind of rocks. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-04-03 13:00:21 UTC ]
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Whiting Winners Announced

At a ceremony on March 29 in New York City, the winners of this year’s Whiting Awards, which honor emerging writers, were announced. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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2023 Audie Award Winners Announced

The winners of 2023 Audie Awards were announced this week. The award honors the best audiobook performances in 26 categories. Continue reading at Book Riot

[ Book Riot | 2023-03-30 17:36:40 UTC ]
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Germany’s Bookwire Announces Opening a United States Subsidiary

The ebook and audiobook distributor Bookwire opens its presence in a seventh country, looking to the United States for new business. The post Germany’s Bookwire Announces Opening a United States Subsidiary appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-30 16:58:12 UTC ]
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Apple’s 'Tetris' movie trades real-life drama for spy fantasies

No, the origins of Tetris didn't involve a high-speed car chase, but the true story behind the game still reads like a spy novel. There's corporate intrigue, nefarious government agencies and an envious amount of globe-trotting. But the reality wasn't enough for the creative minds behind Apple's... Continue reading at Engadget

[ Engadget | 2023-03-30 12:30:20 UTC ]
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Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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How to watch Annalee Newitz at the L.A. Times Book Club

Sci-fi novelist Annalee Newitz will discuss "The Terraformers" March 28 at the L.A. Times Book Club. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-28 21:24:50 UTC ]
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Ghostwriter to the Stars: Who Is J.R. Moehringer?

J.R. Moehringer has been one of the biggest names in celebrity memoir since long before he ghostwrote Prince Harry's memoir Spare. Continue reading at Book Riot

[ Book Riot | 2023-03-28 10:34:00 UTC ]
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The Best Science Fiction is Real: Realistic Sci-Fi to TBR

Red your way into the best realistic science fiction, ranging from well-known classics to lesser known gems. Continue reading at Book Riot

[ Book Riot | 2023-03-24 10:35:00 UTC ]
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Coalition Wants S&S to Not Distribute 'The Real AIDS Epidemic'

More than 30 organizations and 70 public health advocates sent a letter to Simon & Schuster CEO Jonathan Karp demanding that the publisher drop its plans to distribute 'The Real AIDS Epidemic' by Rebecca V. Culshaw. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-21 04:00:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
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NYPL Announces 2023 Finalists for Bernstein Excellence in Journalism Award

The New York Public Library has announced its five finalists for the 36th Helen Bernstein Book Award for Journalism. Continue reading at Book Riot

[ Book Riot | 2023-03-15 15:31:16 UTC ]
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The 75th Frankfurter Buchmesse: A Time Line

The world's largest international book publishing trade show opens its 75th iteration with 'Chronicles' of its past right up to this year. The post The 75th Frankfurter Buchmesse: A Time Line appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-15 14:07:57 UTC ]
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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Regalo Press Announces 15 New Titles Coming September 2023

Notable authors with upcoming works include current affairs commentator Nancy Grace, Pulitzer Prize-winner Dale Maharidge and TV writer and producer Tom Straw. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
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Poland’s Draga Group Announces an Audiobook Platform

The Norwegian developer of bespoke audiobook platforms, Beat Technology, is creating a new service, 'Volume,' for Poland's Sonia Draga. The post Poland’s Draga Group Announces an Audiobook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-13 18:04:35 UTC ]
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How sci-fi writer Annalee Newitz turned to real-life scientists to build a (better) future

Novelist and science journalist Annalee Newitz brings 'The Terraformers' to the L.A. Times Book Club March 28. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-09 22:20:34 UTC ]
More news stories like this | News stories tagged with: #times book