Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased and that some businesses face a learning curve. And so the company is offering pre-packaged marketing solutions for customers with different types of needs. “We felt that [some] small businesses were not… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
News tagged with: #business model #learning curve #small businesses #digital media

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It’s time Australia called in the big guns on the social media firms. Our democracy is at risk | Belinda Barnet

Meta has made it very clear to Australians that they do not value our journalism or our public interest mediaThe joint select committee on social media and Australian society tabled their interim report on Monday, recommending that the government explore alternative revenue mechanisms to... Continue reading at The Guardian

[ The Guardian | 2024-10-22 04:53:35 UTC ]
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Digital Audio Drives Big July Publishing Sales Gains

Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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ABA Reports Strong Financials and Increased Membership for 2024

The American Booksellers Association held its annual meeting and community forum with 128 individuals and store locations in attendance. ABA’s present membership includes 2,433 bookstore companies with 2,844 store locations, representing “an 11% increase in membership year over year,” according... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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East Coast, Southern, and Chain Bookstores Report Strong Holiday Sales

Stores on the East Coast, in the South, and two chains, Half-Price Books and Kinokuniya, reported strong sales over the holidays and through much of 2023. Romantasy, prize winners and nominees, and books promoted on social media continue to dominate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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OverDrive Reports Another Record Year for Digital Library Circulation

Library users worldwide borrowed some 662 million e-books, digital audiobooks, and digital magazines, OverDrive reps announced in a release this week, with 152 library systems reporting more than a million digital checkouts in 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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How the nation's most famous newspaper editor took on Trump and his own reporters

Former Washington Post editor Martin Baron joins the L.A. Times Book Club Oct. 11 to discuss "Collision of Power," his book about Trump, Bezos and the future of journalism. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 13:00:31 UTC ]
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New Religion Books for Kids Aim to Start Big Conversations

Forthcoming titles from religion and spirituality publishers aim to get families talking about right-to-life messaging, sex trafficking, climate change, houselessness, gender roles, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Germany’s 2022 Market Report: Turnover Down 1.9 Percent

The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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ALA Reports Shocking Increase in Attempted Book Bans in 2022

With book banning and legislative attacks on the freedom to read continuing to surge across the country, the American Library Association tracked a stunning 1,269 demands to censor library books and resources in 2022, nearly double the record-shattering 729 challenges recorded in 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Frankfurt Week: A New Report on the Indian Book Market

With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Germany’s Ebook Market January to June: ‘Slight Growth’

In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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China’s Market Growth Rate This Year: Down 13.8 Percent

With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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