Small Agency Of The Year, Experiential, Gold: Imprint Projects

Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that specializes in creating unique, culture-driven experiences for brands.  Recent work includes the ongoing Levi’s Music Project, which has brought the fashion brand together with leading musicians including Alicia Keys, SZA, and, most recently, Snoop Dogg. The last involved creating a musical production masterclass for youth led by Snoop in his hometown of Long Beach, California.  Imprint Projects also teamed with Everlane to create an experience highlighting the fashion label’s decision to refrain from using new plastic in its supply chain by 2012. The 100% sustainably produced concept shop showcased the brand’s ReNew collection, made from recycled plastic, and educated consumers on how to reduce their own carbon footprint. Another fashion-driven project was Spotify’s “Wear Black History,” which comprised merchandise, a pop-up shop and microsite, part of the brand’s ongoing “Black History Is Happening Now” platform, created with creative shop Saturday Morning. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-01 02:15:00 UTC ]

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Best Practices For Authors Who Want Their Book In Bookstores

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[ HuffPost | 2017-07-18 13:39:29 UTC ]
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‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory

Some supply-side platforms (SSPs) resell inventory and misstate which publishers they represent. This makes the supply chain more opaque and creates another ad tech tax for buyers. To get around this problem, publishers say they must be clear in their contracts how vendors utilize their... Continue reading at Digiday

[ Digiday | 2017-02-16 00:00:00 UTC ]
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Gardners’ Bob Jackson: ‘To Identify New Retailers’

Leading a team that 'works hard to simplify and enhance the supply chain,' Gardners' Bob Jackson prepares for Frankfurt Book Fair's The Markets: 'online and on the high street.' The post Gardners’ Bob Jackson: ‘To Identify New Retailers’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

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‘Habits of Culture’ and the Digital Dynamic: Spain’s José Manuel Anta

The impact of digital, the population's loss of 'cultural habits' and challenges to the supply chain: José Manuel Anta tells us about Spain's book market. The post ‘Habits of Culture’ and the Digital Dynamic: Spain’s José Manuel Anta appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-26 00:00:00 UTC ]
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Bookselling Roundup, Week Ending October 23, 2015

A new bookstore and coffee shop, Books & Brews, will open in Hurricane, W.V., while Long Beach, Calif., readies its first book bar, the Brass Lamp with books from Open Bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Pelican’s new browser-based reading website takes flight with grace

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Upcoming Comics Events: 9/22–9/28

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Tor/Forge Goes All Digital on Catalogues

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Upcoming Comics Events: 5/26-6/1

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Macmillan Puts Its Green Foot Forward

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Amazon Expected to Cut Kindle Fire Orders in Half as New iPad Looms

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EAG launches carbon footprint tool at FBF

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PA's Mollet rebuts Myers' distribution claims

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