Small Agency Of The Year, Experiential, Gold: Imprint Projects

Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that specializes in creating unique, culture-driven experiences for brands.  Recent work includes the ongoing Levi’s Music Project, which has brought the fashion brand together with leading musicians including Alicia Keys, SZA, and, most recently, Snoop Dogg. The last involved creating a musical production masterclass for youth led by Snoop in his hometown of Long Beach, California.  Imprint Projects also teamed with Everlane to create an experience highlighting the fashion label’s decision to refrain from using new plastic in its supply chain by 2012. The 100% sustainably produced concept shop showcased the brand’s ReNew collection, made from recycled plastic, and educated consumers on how to reduce their own carbon footprint. Another fashion-driven project was Spotify’s “Wear Black History,” which comprised merchandise, a pop-up shop and microsite, part of the brand’s ongoing “Black History Is Happening Now” platform, created with creative shop Saturday Morning. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-01 02:15:00 UTC ]
News tagged with: #long beach #supply chain #carbon footprint #bookstore

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U.K. Publishing Spotlight: DK Celebrates 50 Years

The British illustrated reference publisher continues to reinvent itself a half-century on—and has used the milestone of the anniversary as catalyst for examining new opportunities. Continue reading at Publishers Weekly

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12 Brilliant Short Stories by Black Writers to Read Year-Round

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Asian American Book Club Launches with Lunar New Year Party

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Starting this year, the National Book Awards will be open to non-citizens.

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Michele Norris Explores Race and Identity In a New Book on the Race Card Project

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The Small Bookstore Dedicated To Romance Tells Us Their Favorite Romantic Reads

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These books were challenged at Ottawa's libraries last year

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Toronto breaks 86-year temperature record as unseasonable warmth hits

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The Netherlands in Taiwan: 400 Years of Shared History

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The 23-Year-Old Publishing Satire That is Still Painfully Relevant

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The Book Behind ‘American Fiction’ Came Out 23 Years Ago. It’s Still Current.

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The Kobo Libra 2 drops to its lowest price of the year so far

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After Nearly Four Years, Manhattan's Poets House Reopens

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