The final book in Jim Heimann’s survey of a century of US advertising takes us to a decade where Apple sold a new way of living and mermaids hawked Evian. It’s a ‘swan song’, he says – for his series but also the industry as a wholeAs the longtime editor of Taschen’s All-American Ads book series, cultural historian Jim Heimann has helped chronicle the shifting landscape of commercial artistry through each decade of the 20th century. Now, with a final volume dedicated to the 2000s, Heimann has completed what he calls a “swan song” – not just for the series, but for an entire era of advertising. It presents the last moment before social media and the decline of print media transformed the industry for ever.The 2000s were fraught with social, political and cultural disruptions. Chief among them were the September 11 terrorist attacks, which sparked a dramatic wave of national trauma that simultaneously drove the advertising industry to embrace patriotism while seeking escapism. Brands such as Budweiser, with its iconic Clydesdale tribute – which sees a team of horses pulling a beer wagon to New York before bowing their heads towards the Manhattan skyline – channelled unity, while luxury brands offered distraction through aspirational messaging. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2025-04-10 07:00:24 UTC ]
The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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The final book in The Hunger Games trilogy is coming to the big-screen in two parts starting in 2014. Lionsgate Films announced today that The Hunger Games: Mockingjay, Part 1 will be released November 21, 2014, and The Hunger Games: Mockingjay, Part 2 will follow on November 20, 2015. The... Continue reading at Stuff
[ Stuff | 2012-07-11 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 10/11/2011 - 09:00 Christopher Paolini is likely to turn his hand to science fiction for his next work, as the final book in his epic Inheritance Cycle series is published this week. The series has sold 4.5m in export and UK sales, including... Continue reading at The Bookseller
[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 23/03/2011 - 15:45 Random House Children's Books is to publish the final book in Christopher Paolini's Inheritance Cycle this autumn. The fourth title will be called Inheritance, following Eragon, Eldest and Brisingr. It will be published... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 24/02/2011 - 09:25 Hodder & Stoughton is gearing up for the launch of the final book in the Earths Children series, which began 35 years ago with an idea for a short story. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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