Several publishers on Medium have seen their traffic drop

In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to Medium and we'd get a huge boost in traffic," said a publisher on Medium. "[Moving to Medium was] more about having a superior technical platform. To me, I'm still responsible for growing the audience." The post Several publishers on Medium have seen their traffic drop appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-08 00:00:00 UTC ]
News tagged with: #traffic decline #network effect #huge boost

Other Publishing stories related to: 'Several publishers on Medium have seen their traffic drop'

Publishers Come Out of Bankruptcy Eager To Buy

That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
More news stories like this |

For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
More news stories like this |

How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine