Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the pandemic, despite the efforts of brands like Kraft Mac & Cheese to suggest themselves as alternative breakfast foods. Now General Mills is capitalizing on that with the creation of a Sesame Street cereal brand, reports Ad Age’s Jessica Wohl (who also asks, quite reasonably, “What took them so long?”) There are two varieties: “C is for Cinnamon” cereal includes letter-shaped pieces and has a box featuring Cookie Monster and Elmo, while the “1 2 3 Berry” number-shaped cereal showcases Elmo and Abby Cadabby on the box. (If you’re a '70s child you might be wondering where the Count is, but the newer characters, explains Wohl, are more likely to resonate with the target audience of young kids.) General Mills is promoting the debut of the line as being a low-cost option for families, and, in keeping with the Sesame Street brand’s educational values, the back of the box opens up like a book, with English and Spanish short stories that feature Elmo visiting a farm and going to school.A monolithic meme When a strange metal monolith was discovered in the Utah desert last week, it seemed 2020 couldn’t get any weirder. The sighting, which has become even more bizarre with its subsequent... Continue reading at 'Advertising Age'
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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#hard task
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As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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#readers turn
Profile Books has acquired Birmingham-based independent Tindal Street Press. From 1st... Continue reading at The Bookseller
[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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#profile books
Octopus company Mitchell Beazley has acquired The Bowler's Meatball Cookbook by Jez Felwick,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
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J K Rowling's next published work is likely to be for children younger than the readers of... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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#published work
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Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Publishers should be the "drivers‚" of multimedia brand development, undertaking... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Culture secretary Ed Vaizey has said that inquiries into library closures cannot be called... Continue reading at The Bookseller
[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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W H Smith has announced that it expects full-year results to be at the top end of market... Continue reading at The Bookseller
[ The Bookseller | 2012-08-23 00:00:00 UTC ]
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#top end
An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller
[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Retailers have spoken of “dead” high streets in London as shoppers avoid the West End... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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A government-commissioned report into the feasibility of developing a Digital Copyright Exchange... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Former children's laureate Michael Rosen is leading calls by children's book authors and... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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#book authors
Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Believe it or not, but that whole ebook price fixing fiasco is still an ongoing issue for the Justice Department. New York's senior senator, Chuck Schumer wishes it wasn't however, he simply wants the DOJ to drop the case and walk away. In a lengthy (factually questionable) op-ed in the Wall... Continue reading at Engadget
[ Engadget | 2012-07-19 00:00:00 UTC ]
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#retail giant
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Labour shadow culture minister Dan Jarvis has called for the government to create a cross-... Continue reading at The Bookseller
[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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#middle age
Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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#google play