Santa Claus returns as cover star for Christmas edition of Radio Times

Double festive edition on sale on Wednesday will cost £3.20 – a 14% increase on last yearRadio Times is bringing back Santa Claus for its Christmas cover for the first time since 2009, when he was banished as a "symbol of indulgence", although readers will have to stomach a 14% cover price increase.The two-week festive edition of the magazine, which goes on sale next Wednesday, will cost £3.20.This is a 14% increase over the £2.80 cover price last year – and a 54% increase over the £2.20 charged in 2009 when Santa Claus last appeared on the cover."Radio Times readers are used to paying double the usual price for the Christmas double issue," said Kathy Day, publishing director of the Radio Times. "We go to great lengths to make the magazine worth every penny."The Christmas issue will have a print run of almost 2.5m copies, up from the normal 900,000, with 294 pages (usually 150 to 160 pages).A total of 48 pages of advertising have been booked, up on the 40 from last year, which will bring in well over £2m in revenue.Including sales income the Christmas edition can expect to make about £7.5m in revenue.British Gas has snapped up the premium advertising slot – the three-page front and back cover gatefold – for the fifth year running.It is thought to be worth as much as £200,000, about the same as a 30-second TV ad in a semi final or final of ITV's The X Factor.Radio Times said the furniture, retail and entertainment sectors have proved to be strong advertisers this year,... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-06 00:00:00 UTC ]
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Headline to publish fan edition of Turner's memoir

Headline is to publish a special fan edition of musician Frank Turner’s touring memoir The Road Beneath My Feet. The publisher has teamed up with PledgeMusic, a direct-to-fan music platform, to offer the £30 hardback. Fans are being asked to provide their own personal reminiscences of seeing... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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YouTube's Rewind Features Its Own Stars -- and That Devil Baby

YouTube has had a big year, even by its own standards.In 2014 the Google-owned streaming video service got a new boss, a new revenue stream and a new rival. It also rolled out a massive marketing campaign, the first of what are expected to be several ad-free subscription services and a new... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Iceland’s Jólabókaflóð: The Christmas Book Flood

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[ Publishing Perspectives | 2014-12-11 00:00:00 UTC ]
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'All the Light We Cannot See' becomes a star of the holiday season

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[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
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Zoella keeps top spot in Christmas-fuelled charts

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[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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J.K. Rowling celebrates 12 Days of Christmas with 12 new 'Harry Potter' stories (+video)

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[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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J.K. Rowling celebrates 12 Days of Christmas with 12 new 'Harry Potter' stories

From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-12-09 00:00:00 UTC ]
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Ad Review: Why Poo-Pourri's Stinky Santa Belongs on the Nice List

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[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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YouTube star takes online break as she admits novel was ‘not written alone’

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[ The Guardian | 2014-12-08 00:00:00 UTC ]
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[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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[ Fast Company | 2014-12-04 00:00:00 UTC ]
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[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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[ Folio Magazine | 2014-12-03 00:00:00 UTC ]
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[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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