S&S promotes Virtue to special sales and brand role

Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
News tagged with: #special sales #brand director #commercial fiction

Other Publishing stories related to: 'S&S promotes Virtue to special sales and brand role'

S&S signs up to SoA's special sales rules

S&S UK has signed up to the Society of Authors seven-point plan to ensure special sales do not affect writers’ earnings or damage the publishing market. Continue reading at The Bookseller

[ The Bookseller | 2017-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss signs #ss uk #publishing market

Beware the special sale

In an open letter, chief executive of the Society of Authors Nicola Solomon urges publishers to adhere to a seven-step plan to ensure that special sales do not damage authors’ earnings or lead to a cannibalisation of full-price editions. Continue reading at The Bookseller

[ The Bookseller | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #seven-step plan #special sales #damage authors

Solomon calls for changes to special sales deals

The Society of Authors chief executive Nicola Solomon has called on publishers to adhere to a seven-step plan to ensure that special sales or “ultra-high” discounted sales do not damage authors’ overall earnings or the market for full-price sales. Continue reading at The Bookseller

[ The Bookseller | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seven-step plan #special sales #damage authors

New roles for Fidler, Higgins and Roscoe in PRH sales, but Christie departs

Ed Christie, UK sales director at Random House, is leaving the company after 28 years, following a shake-up of PRH's UK sales leadership team. Continue reading at The Bookseller

[ The Bookseller | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh sales #random house

Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age

[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday morning #strategic plan #magazine group #continued growth #digital audiences #digital revenues #magazine publishers #crucial source

Rose promoted to Mills & Boon brand director

Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing manager #newly-created role #future growth

Why TBS is using Instant Articles to promote its brand

On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #traditional publishers #main characters

'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company,... Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important role #wider company #remain relevant

Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead #native advertising #social giant #social platform

Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #mobile devices

Borghino promoted to IPA lead role

The International Publishers Association has promoted policy director Jose Borghino to the secretary general position, replacing outgoing Jens Bammel. Borghino joined the IPA in 2013, from a background at the Australian Publishers Association, where he was manager of industry representation. He... Continue reading at The Bookseller

[ The Bookseller | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian society #australia council

Sauerwine to take up new Penguin sales role

Andrew Sauerwine is moving from his role as sales manager for Cornerstone to the newly-created position of Penguin UK adult sales manager for mass market, with Chris Turner replacing him. In his new role, Sauerwine will be responsible for driving mass market sales for Penguin adult titles and... Continue reading at The Bookseller

[ The Bookseller | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrew sauerwine #sales manager #newly-created position #mass market #martin higgins

S&S creates new 'global digital sales' role

Simon & Schuster has created a director of global digital and online sales role based in the US to apply a global approach to sales and marketing across its businesses worldwide. Colin Shields, who headed up the publishers’ digital sales, has been promoted to the newly created position of... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #online sales #simon schuster #global approach #vice president #michael selleck

Crowd-funded A to Z promotes diverse role of libraries

A group of librarians have launched a new crowd-funded project called the Library A to Z, designed to promote the role of public libraries. More than 150 backers, as well sponsor the Library Campaign, backed the Library A to Z on crowd-funding site Kickstarter, raising more than £4,500, twice... Continue reading at The Bookseller

[ The Bookseller | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library campaign #public libraries

BookShout to Offer E-books to Public Media Via Special Sales

The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public media #special sales #bestselling ebooks #public radio #tv stations

For $100,000, GQ Magazine's Most 'Elite' Readers Will Promote Your Brand

Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age

[ Advertising Age | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #september issue #creative director