Rose promoted to Mills & Boon brand director

Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
News tagged with: #marketing manager #newly-created role #future growth

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“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


Publishing Veteran Marc Visnick Promoted to COO and Publisher at TOKYOPOP

Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #drive growth #manga #graphic novel


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #stores planned


Print Book Sales Rose 10% in Last Week Before Christmas

Helped by an extra Saturday of sales compared to 2021, unit sales of print books rose 10% last week over the week ended December 25, 2021, at outlets that report to NPD BookScan. All six major categories posted increases in the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-28 05:00:00 UTC ]
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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | News stories tagged with: #uk rose #diana gerald #children’s book


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Inspirational passion or paid-for promotion: can BookTok be taken on face value?

TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a... Continue reading at The Guardian

[ The Guardian | 2022-11-15 17:10:25 UTC ]
More news stories like this | News stories tagged with: #small group #relative obscurity #book trade #creative people #book sales #recently called #bookseller


Netfix stocks vending machine with 'human' hearts to promote witch-based fantasy

The vending machine, created by Bogle Bartle Hegarty, was placed at Comic Con in London, as part of a seasonally appropriate activation for the new Netflix series The Bastard Son & The Devil Himself. Continue reading at Media Week

[ Media Week | 2022-10-28 12:44:39 UTC ]
More news stories like this | News stories tagged with: #vending machine #netflix series #comic con


Third Quarter Revenue Rose at Hachette Book Group

Helped by the popularity of Colleen Hoover's 'Verity,' revenue at Hachette Book Group rose 4.7% in the third quarter over 2021—a gain that does not include results from Workman Publishing, which HBG bought last September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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August Bookstore Sales Rose 5.4%

Following two months of declines, bookstore sales rose 5.4% in August over August 2021, hitting $1.14 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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Activision Blizzard director Lulu Cheng Meservey joins C-suite head of Microsoft acquisition

Lulu Cheng Meservey will resign from the board and become executive vice president of corporate affairs and chief communications officer. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-10-06 21:51:31 UTC ]
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HarperCollins Buys Cider Mill Press

HarperCollins has acquired Maine independent publisher Cider Mill Press. Cider Mill will become part of the HarperCollins Focus group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-04 04:00:00 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Publishing Industry Sales Rose by $3 Billion in 2021

Final sales numbers for 2021 from the Association of American Publishers show a 12.3% increase in industry sales, with total sales hitting $29.33 billion, up from $26.1 billion in 2020. Easing of the pandemic in 2021 had a significant impact on industry results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-16 04:00:00 UTC ]
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Samiya Bashir to Lead Lambda Literary as Executive Director

Poet, associate professor at Reed College, and two-time Lambda Literary Award honoree Samiya Bashir has been selected as Lambda Literary's next leader. She spoke with 'PW' about her hopes for the organization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-12 04:00:00 UTC ]
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Reed Names Gareth Rapley London Book Fair’s New Director

Following the short tenure of Andy Ventris in the role, Gareth Rapley is named the next London Book Fair director for RX (Reed Exhibitions). The post Reed Names Gareth Rapley London Book Fair’s New Director appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-07 10:27:34 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Robert Scudellari, Random House Art Director, Dies at 88

Robert Scudellari, who served as corporate art director at Random House in the 1970s and '80s, died on June 3. He was 88. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
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