Rodale Makes Digital Hire

Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria Rodale created in a reorg at her familys company. This is the first big hire in some time at Rodale, parent of such brands as Prevention and Men's Health, which has seen an exodus of executives since Maria Rodale took charge of the company two years ago. The latest to leave was its top salesperson, Mary Murcko. Astarita helped launch Barnes & Noble's Nook e-reader, which has become a promising distribution platform for magazines, especially those geared toward women. Astarita is expected to be involved in the launch of major e-commerce initiatives in the coming year. Reporting to him will be Steve Madden, vp of digital product development, and Valerie Wasserman, vp of strategic alliances and brand development. Astarita starts Jan. 3 and will report to Maria Rodale. Continue reading at 'AdWeek'

[ AdWeek | 2011-12-19 00:00:00 UTC ]
News tagged with: #brand development #nook e-reader #coming year #steve madden #strategic alliances

Other Publishing stories related to: 'Rodale Makes Digital Hire'

Amazon Makes the Cheapest Kindle Even Better

Plus: Alexa will soon give branded answers, ByteDance has its own VR headset in the works, and TikTok pushes a new BeReal knockoff. Continue reading at Wired

[ Wired | 2022-09-17 13:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon makes #cheapest kindle #vr headset #kindle

Josh Hawley, the man who fled from danger of his own making, wrote a book called Manhood.

It was announced yesterday that Josh Hawley, the senator from Missouri who will always be remembered for fleeing the very crowd he’d recently egged on with a fist, has written a book called Manhood.* The book, to be published by Regnery, purports to call on “American men to stand up and embrace... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-09 14:22:03 UTC ]
More news stories like this | News stories tagged with: #josh hawley #announced yesterday

What Makes a Good Book Club Question?

What makes for a good book club question? Here are some tips to consider before your next book club meeting. Continue reading at Book Riot

[ Book Riot | 2022-09-09 10:37:00 UTC ]
More news stories like this | News stories tagged with: #book club #good book

Media Briefing: How the digital media industry spent the summer

Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. Continue reading at Digiday

[ Digiday | 2022-09-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #digital media

The Making of Acting Class

Nick Drnaso on the making of his new graphic novel Acting Class, in this exclusive mini-documentary. The post The Making of Acting Class appeared first on Granta. Continue reading at Granta

[ Granta | 2022-08-26 21:19:48 UTC ]
More news stories like this | News stories tagged with: #nick drnaso #graphic novel

Three Raymond Briggs books that helped make the graphic novel respectable

Much of his work was imbued with a sense of the end, so it is fitting to look back at three of his best works to mark the illustrator’s passing Continue reading at The Conversation

[ The Conversation | 2022-08-11 15:31:10 UTC ]
More news stories like this | News stories tagged with: #helped make #graphic novel

Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-08-11 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #media companies #digital media

Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen

News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp

What did Neil Gaiman need to change for The Sandman to make it to Netflix? Everything

It's taken 35 years, but Neil Gaiman believes he's done the impossible: adapt his hugely successful comic book The Sandman for the screen. He just had to wait until everything about movies, TV and media consumption changed before he could do it. ... Continue reading at CBC

[ CBC | 2022-08-05 08:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #comic book

Attention book lovers: your dream job is hiring again.

Yep, you guessed it: “Barefoot Bookseller,” the greatest job in the literary world, is once again accepting applications. Would you like to run a bookstore on a desert island in the Maldives for a year? What if I told you that you weren’t allowed to wear shoes . . . or read the news? I […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 13:04:38 UTC ]
More news stories like this | News stories tagged with: #dream job #barefoot bookseller #greatest job #literary world #accepting applications #desert island #bookstore

Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday

[ Digiday | 2022-07-28 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #digital media

17 Novels That Would Make Great Graphic Novels

These stories, including The Night Circus by Erin Morgenstern, are great in prose, but they are crying out for a graphic novel adaptation to bring the visuals to life. Continue reading at Book Riot

[ Book Riot | 2022-07-26 10:31:00 UTC ]
More news stories like this | News stories tagged with: #night circus #erin morgenstern #graphic novel

Six Americans Make the Booker Prize Longlist

The longlist for the Booker Prize has been announced, including six American authors: Hernan Diaz, Percival Everett, Karen Joy Fowler, Leila Mottley, Selby Wynn Schwartz, and Elizabeth Strout. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booker prize #american authors #hernan diaz #percival everett #leila mottley #elizabeth strout

Keanu Reeves' comic book makes history

BRZRKR becomes the first comic book to feature in Comic-Con's prestigious Hall H. Continue reading at BBC News

[ BBC News | 2022-07-23 23:09:26 UTC ]
More news stories like this | News stories tagged with: #keanu reeves #comic book

“I Did Not Get Anywhere Until I Became a True Literary Citizen.” Courtney Maum on Making a Writing Career

I remember the first time I met Courtney Maum. It was nearly ten years ago, a spring or maybe summer day in Brooklyn, Carroll Gardens. We were both in our twenties, no books published yet, just a few free essays here and there, just starting our writing careers with the fierce intensity of Jack... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-18 08:52:29 UTC ]
More news stories like this | News stories tagged with: #courtney maum #writing career #writing careers

Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success

A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
More news stories like this |

Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book

Nikole Hannah-Jones and Univerity of North Carolina Settle Hiring Dispute

Ms. Hannah-Jones, who won a Pulitzer Prize for the 1619 Project, had said she was considering legal action against the University of North Carolina at Chapel Hill. Continue reading at The New York Times

[ The New York Times | 2022-07-15 22:45:50 UTC ]
More news stories like this | News stories tagged with: #nikole hannah-jones #legal action #north carolina #chapel hill #pulitzer prize

8 Mystery/Thriller Novels to Make You Ask When Libraries and Bookstores Got So Sus

We know and love the magic and power of the library and the bookstore. But...what happens when things go sideways in them? Continue reading at Book Riot

[ Book Riot | 2022-07-15 10:38:00 UTC ]
More news stories like this | News stories tagged with: #libraries