Rihanna’s Fenty fashion label opens for business in Paris

Rihanna revealed her first Fenty collection in Paris on Wednesday evening. She arrived wearing a blazer as a dress—the white canvas number had exaggerated shoulders and was cinched in at the middle with a built-in corset—paired with strappy going-out heels in gold leather, all from her new label. The mood was boss lady on top, party girl below. This mix of high and low took on menswear inspirations with a feminine twist. And it’s exactly what the 31-year-old pop star says she wants to bring to the table as the first woman to start a new brand from scratch at LVMH, France’s biggest company by market value. “How I dress is about what I feel like in that moment,” Rihanna said during an interview in the Paris showroom. “How comfortable I want to be, how badass I want to be, how conservative or sexy. I feel like women are multifaceted in that way, and Fenty celebrates that.” On the eve of her first “drop” for the brand—which will release the products online on May 29 in a “see now, buy now” model—Rihanna hosted press and friends of the new venture in Paris’s posh Marais district, where 18th century hotels particuliers and medieval churches are interspersed with design bookshops and contemporary art galleries. After nearly two years of work behind the scenes, Fenty’s debut offer was a mix of ready-to-wear pieces like slouchy denim overshirts, leather shoes, and costume jewelry with crystal cuffs and giant white-lacquer hoops. Fenty sunglasses, produced by LVMH’s joint... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 16:56:09 UTC ]
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[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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Wm Heinemann snaps up Paris Review anthology

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[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Yodel: 'New business model needed'

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[ The Bookseller | 2012-04-20 00:00:00 UTC ]
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[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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J K Rowling's Pottermore opens for all

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[ The Bookseller | 2012-04-14 00:00:00 UTC ]
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Fairfax Media in talks to buy Business Spectator: Reuters

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[ The Sydney Morning Herald | 2012-04-10 00:00:00 UTC ]
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[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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American Business Media's 2012 Neal Award Winners

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[ Folio Magazine | 2012-03-19 00:00:00 UTC ]
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Finally! Pottermore will open in April

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[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
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iMedia Revenue Ltd. Provides Newspaper Publishers With Forum For Online Business Opportunities

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[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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[ The Bookseller | 2012-02-07 00:00:00 UTC ]
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[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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[ PC World | 2012-01-21 00:00:00 UTC ]
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Atlantic Media Taps Editor-in-Chief for New Global Business Brand

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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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