Rihanna revealed her first Fenty collection in Paris on Wednesday evening. She arrived wearing a blazer as a dress—the white canvas number had exaggerated shoulders and was cinched in at the middle with a built-in corset—paired with strappy going-out heels in gold leather, all from her new label. The mood was boss lady on top, party girl below. This mix of high and low took on menswear inspirations with a feminine twist. And it’s exactly what the 31-year-old pop star says she wants to bring to the table as the first woman to start a new brand from scratch at LVMH, France’s biggest company by market value. “How I dress is about what I feel like in that moment,” Rihanna said during an interview in the Paris showroom. “How comfortable I want to be, how badass I want to be, how conservative or sexy. I feel like women are multifaceted in that way, and Fenty celebrates that.” On the eve of her first “drop” for the brand—which will release the products online on May 29 in a “see now, buy now” model—Rihanna hosted press and friends of the new venture in Paris’s posh Marais district, where 18th century hotels particuliers and medieval churches are interspersed with design bookshops and contemporary art galleries. After nearly two years of work behind the scenes, Fenty’s debut offer was a mix of ready-to-wear pieces like slouchy denim overshirts, leather shoes, and costume jewelry with crystal cuffs and giant white-lacquer hoops. Fenty sunglasses, produced by LVMH’s joint... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-23 16:56:09 UTC ]
McDonald’s Corp., in the face of criticism for its handling of harassment complaints, said it’s training workers to deal with the issue and is starting a hotline for victims. In a letter responding to an inquiry from U.S. Senator Tammy Duckworth, Chief Executive Officer Steve Easterbrook said... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 15:09:47 UTC ]
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ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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American Media Inc. is selling the National Enquirer to Hudson News Deputy Chairman James Cohen, according to The Washington Post, letting the embattled publisher jettison the tabloid after being accused of trying to blackmail the world’s richest man. Cohen will pay $100 million for the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-19 00:00:00 UTC ]
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Netflix is planning its first magazine, but you won’t find it on a newsstand. The world’s largest online TV network plans to publish a journal—with the working title Wide—to promote its programs and stars ahead of this year’s Emmys, the biggest awards gala in TV. The 100-plus page inaugural... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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The National Enquirer, the tabloid that billionaire Jeff Bezos accused of extortion earlier this year, is on the block to be sold by parent company American Media Inc. American Media’s board conducted a review of its tabloid business, including the Globe and National Examiner brands, and... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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