Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images and audio to help curb the spread of misinformation. The course uses real-world examples, hypothetical... Continue reading at 'AdWeek'
[ AdWeek | 2019-12-17 19:35:26 UTC ]
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Brands had barely adjusted to the idea that they increasingly need to be publishers in this day and age. Now they're being expected to become broadcasters on platforms like Facebook Live, too. Live video is demanding and requires meticulous preparation and the ability to adapt if things go wrong... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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In a letter sent out this morning, the leaders of the Kuhn Project and Zachary Shuster Harmsworth said that they are combining forces to form Aevitas Creative Management, a literary agency that will have over 20 agents and offices in three cities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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For CNN, messaging apps represent as big an opportunity as mobile has for publishers with ambitious international ambition. The publisher was one of the first to set up a Facebook Messenger chatbot last month, and it's already learned a lot. People are spending an average of two minutes with the... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days. The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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Facebook's biggest news recently has been the global roll out of Reactions. But bubbling away in the background over recent weeks have been changes to the Instant Article program. Initially made available only to larger publishers, Facebook Instant Articles help to improve user-engagement by... Continue reading at Betanews
[ Betanews | 2016-03-07 00:00:00 UTC ]
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WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
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Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company
[ Fast Company | 2016-02-26 00:00:00 UTC ]
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Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly. The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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In the latest evolution of Macmillan’s education business, the company is combining its Higher Education and New Ventures units to create a new division known as Macmillan Learning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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The internet powerhouses are using their billions to challenge in sectors far removed from their original business modelsThe webs biggest consumer companies make the bulk of their incomes, and have built up vast assets, from targeted advertising. It accounts for around 90% of Facebooks revenue... Continue reading at The Guardian
[ The Guardian | 2014-11-02 00:00:00 UTC ]
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The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-03 00:00:00 UTC ]
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Site follows success of publisher's Buzzfeed-style social content site UsvsTh3m, which attracted some 3 million users in OctoberTrinity Mirror's new socially shareable data journalism project, a follow-up to UsvsTh3m, is to be called Ampp3d.Trinity Mirror has launched a Facebook page for the... Continue reading at The Guardian
[ The Guardian | 2013-11-27 00:00:00 UTC ]
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Facebook Inc. FB -3.51% is aiming to become a newspaper for mobile devices. The social network has been quietly working on a service, internally called Reader, that displays content from Facebook users and publishers in a new visual format tail ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
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Infinitas Learning, the UK subsidiary of academic publisher Nelson Thornes, has acquired academic... Continue reading at The Bookseller
[ The Bookseller | 2012-01-26 00:00:00 UTC ]
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Quantum cosmologist Laura Mersini-Houghton winds back the clock to ponder the origin of our universe's origin. Continue reading at The Washington Post
[ The Washington Post | 2022-08-05 10:00:13 UTC ]
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