Report: Superman Is the Most Toxic Superhero Online

If you're seeking out Superman online, be on alert. A new study by Internet security firm McAfee shows that those who search for the Man of Steel on the Web have a 16.5 percent chance that they'll land on a website that has malware including spyware, adware, spam, phishing or viruses. The data is part of McAfee's second annual Most Toxic Superheroes list, which calculated an overall risk percentage of traversing a troubling site when using a search term that contained a superhero's name. Thor came in second (16.35 percent), while Wonder Woman and Aquaman (15.7 percent each) tied for third. McAfee global consumer marketing vp Gary Davis postulated that these comic book characters often draw online malfeasance because they appeal to a younger audience that might not be as discerning when it comes to clicking on questionable links. And, online fraudsters link to timely mainstream topics in order to make sure their content will be visited. With Superman Vs. Batman: Dawn of Justice coming out in 2016 and publicity for the movie already ramping up, Davis believes it may have propelled the DC Comics hero to the top of the charts. (Batman came in sixth with a 14.20 percent of landing on a site with malware.) "Logic would suggest those who try to do malicious deeds will typically try to tie it to a popular term," he explained. McAfee suggested being extra cautious on clicking on ad links that offer free content or deals that seem to be too much of a bargain. Make sure that... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-16 00:00:00 UTC ]
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Britney Spears Will Reportedly Receive $15 Million For Tell-All Book

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Amazon is reportedly fast tracking a live-action Blade Runner series

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Online Sales Fell 1% in Q4 at Amazon

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Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

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HarperCollins releases its first ethnicity pay gap report

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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

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French book trade reports 20% sales surge in 2021

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Ed PR launches free series of online salons for publicity hopefuls

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OverDrive Reports More than Half a Billion Digital Library Loans in 2021

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Camels, curves, circumcised Superman: here are the finalists for the Oddest Book Title of the Year.

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