Reflections From My Not-So-Romantic Stint in the Magazine Business

Yeah, I was in the magazine business before you were. Probably. This was from 1973 to 1977, a gentler time when baseball uniforms were double-knit and Nazis had the decency to cower in South America and Good & Plenty was a household name. It was a time, dear reader, before Photoshop. Before social strategy. Before a single cover Kardashian. Way the f*** back, in other words. In those days, I was an undergraduate at King’s College Oxford…or, wait, I may be mistaken. Perhaps it was Penn State. Yes, come to think of it, it was Penn State. I’m now remembering ag barns and a sainted football coach and a great deal of Little Caesars pizza and rows of state-constructed concrete residential blocks, in one of which I either studiously devoured the canon of Western literature or drank Busch quarts and played street hockey in the study lounge. Ah, academe. Anyhoo, early in my freshman year I learned that the venerable old college humor magazine Froth—a remnant of the '20s, resurrected in the '50s, re-resurrected in the '60s—was being re-re-resurrected. Whoa! This was for me! I harbored tweedy, man-of-letters aspirations (I’d already begun affecting a pipe, which looked super sophisticated on my sturdy 6'1'' 130-pound physique) and a magazine seemed to be just the ticket. I submitted a piece that parodied an Eisenhower-era guide to social hygiene for teens, titled it “Dr. Lance Boyle’s Guide to Life and Love,” and very soon I was a published author. The spoof was actually pretty... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-30 14:46:31 UTC ]

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[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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