Refinery29 Brings in Ex-Nylon Editor, TIME Makes 3 More Hires | People on the Move

[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital audience. Korn previously served as editor-in-chief of Nylon prior to its sale to Bustle Digital Group in June. In that role, she was credited with expanding the brand’s coverage to be more inclusive of racial diversity, LGBTQ, and body positivity content. Korn previously worked with Refinery29 as beauty editor before joining Nylon in 2014. “As an experienced storyteller and champion of inclusivity, Gabrielle has always been a prime example of Refinery29’s mission to motivate and inspire women through their own unique identity and personal style,” said Christene Barberich, global editor-in-chief and co-founder of Refinery29. Korn will report directly to Barberich, starting November 18. Here are the rest of this weeks people on the move: TIME announced three new hires to advance marketing and partnerships: [caption id="attachment_172597" align="alignright" width="150"] Matt Stevenson[/caption] In New York, Matt Stevenson steps on as VP, progress marketing. Stevenson arrives after spending the last seven years at Condé Nast, where he co-founded the WIRED Brand Lab. Steve Clancy, a Time Inc. veteran, re-joins TIME as senior director, marketing activation, where he will oversee the execution... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-24 20:12:19 UTC ]

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Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive

[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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UK’s Publishers Association Makes a Five-Point List of Requests

'Concerned about future solvency as a consequence of supply chain interruption,' British publishers appeal to the UK government for swift financial aid. The post UK’s Publishers Association Makes a Five-Point List of Requests appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-28 15:40:50 UTC ]
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IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’

In its World Intellectual Property Day statement, the International Publishers Association warns against 'a pretext of emergency access.' The post IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-28 01:35:38 UTC ]
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Portal From Facebook Salutes Moms With Mother’s Day Campaign

The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek

[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Covid-19 is no defence for undermining copyright, IPA states

The International Publishers Association (IPA) has reaffirmed the importance of copyright law, stating the Covid-19 pandemic "does not make copyright protection less viable or infringement less unlawful." Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 10:06:18 UTC ]
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IPA calls on global government stimulus to help book trade

The International Publishers Association (IPA) has called on world governments to help the global book trade using economic stimulus packages during the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 11:28:36 UTC ]
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Coronavirus: IPA Again Calls on Egypt to Release Publisher Khaled Lotfy

As the COVID-19 impact intensifies in prisons, the International Publishers Association again appeals to Egypt for Khaled Lotfy's release. The post Coronavirus: IPA Again Calls on Egypt to Release Publisher Khaled Lotfy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-17 15:59:41 UTC ]
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Meredith Is Latest Presenter to Drop Out of Postponed NewFronts Week

Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek

[ AdWeek | 2020-04-14 17:34:21 UTC ]
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Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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The Economist Names Its First Chief Product Officer | People on the Move

[caption id="attachment_179670" align="alignright" width="150"] Deep Bagchee[/caption] The Economist Group appointed Deepanshu Bagchee as chief product officer, charged with product management for all of the company's digital offerings, including The Economist and the Economist Intelligence... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-08 13:33:01 UTC ]
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Bridging the TV-digital divide from an engineer’s perspective

TV supports a complex ecosystem of planning, negotiation, reporting and measurement. As digital content merges with television, leading engineers and experts are tackling the significant challenge of bringing those same skill sets to the video landscape. The post Bridging the TV-digital divide... Continue reading at Digiday

[ Digiday | 2020-04-06 20:23:15 UTC ]
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Digital Edition Providers See Opportunity in Print Disruption Amid Covid-19

With magazine publishers bracing for a likely downturn in single-copy sales as the COVID-19 pandemic forces the closures of newsstands and retail outlets across the country, providers of digital-replica editions are sensing an opportunity to onboard new clients. "We’re actually seeing a huge... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-06 15:15:47 UTC ]
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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Coronavirus: UNESCO #LearningNeverStops Signs IPA to New Coalition

The 69-nation International Publishers Association joins the #LearningNeverStops coalition led by UNESCO to respond to the education crisis. The post Coronavirus: UNESCO #LearningNeverStops Signs IPA to New Coalition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-03 17:16:45 UTC ]
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Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague

As print sales fall, Czech publisher Grada focuses on its digital subscription platform and much-needed tech upgrades to meet the growing demand for digital content. The post Coronavirus Worklife: Grada’s ‘Now or Never’ Digital Effort in Prague appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-03 13:05:43 UTC ]
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Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
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PA 'strengthens platform' with new branding

The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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IPA and Norwegian Publishers Association Cancel Lillehammer’s World Congress

The 33rd biennial world congress of the International Publishers Association is the latest event to be canceled amid the fast rising coronavirus emergency. The post IPA and Norwegian Publishers Association Cancel Lillehammer’s World Congress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 17:13:20 UTC ]
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Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
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IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek

[ AdWeek | 2020-03-11 14:48:44 UTC ]
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