Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and clubs.“BookTok”, as users have dubbed TikTok content about books, consists of everything from videos of creators’ to-read piles to livestreamed crying at emotional novels. BookTok can be credited with a number of hits, sometimes reigniting interest in older titles such as the 2016 novel It Ends With Us by Colleen Hoover (dubbed “CoHo” by TikTokers) which was launched back into bestseller charts after BookToker Aliisha Keens posted about it in March. Other books that have proved popular include Ocean Vuong’s On Earth We’re Briefly Gorgeous, Red, White & Royal Blue by Casey McQuiston and Beach Read by Emily Henry. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-08-15 16:03:52 UTC ]

Other news stories related to: "Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon"


Prince Harry’s memoir hits No 1 on Amazon, predicted to be one of year’s bestsellers

Spare is already the UK’s top-selling title a day ahead of publication, with high-street retailers expecting sustained interest in the royal psychodramaPrince Harry’s Spare is currently the No 1 in the UK Amazon bestseller charts and among the biggest pre-order titles for high-street retailers,... Continue reading at The Guardian

[ The Guardian | 2023-01-09 17:46:20 UTC ]
More news stories like this


The Best Books Like BOOK LOVERS

Looking for the best books like BOOK LOVERS by Emily Henry? Here are some of the best enemies-to-lovers, book industry romances, and more. Continue reading at Book Riot

[ Book Riot | 2022-10-03 10:37:00 UTC ]
More news stories like this


Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this


Walmart Live Book Club to Make Debut on TalkShopLive

Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
More news stories like this


Book Riot’s YA Book Deals: May 7, 2022

The best YA ebook deals, sponsored by the audiobook of I Kissed Shara Wheeler by Casey McQuiston.`the audiobook of I Kissed Shara Wheeler by Casey... Continue reading at Book Riot

[ Book Riot | 2022-05-07 10:30:00 UTC ]
More news stories like this


Book Riot’s Deals of the Day for April 26, 2022

Today’s edition of Daily Deals is sponsored by Thriftbooks. Receive a FREE BOOK credit with a pre-order of Book Lovers by Emily Henry.`Receive a FREE BOOK credit with a pre-order of Book Lovers by Emily... Continue reading at Book Riot

[ Book Riot | 2022-04-26 15:27:09 UTC ]
More news stories like this


Book Riot’s Deals of the Day for April 19, 2022

Today’s edition of Daily Deals is sponsored by ThriftBooks. Receive a FREE BOOK credit with a pre-order of Book Lovers by Emily Henry.`Receive a FREE BOOK credit with a pre-order of BOOK LOVERS by Emily... Continue reading at Book Riot

[ Book Riot | 2022-04-19 15:25:41 UTC ]
More news stories like this


Marcus Rashford to publish children’s novel The Breakfast Club Adventures

The footballer and campaigner is writing story with Alex Falase-Koya, drawing on his own memories of friendships made before starting the school day Fresh from receiving an MBE for his campaigning to lift children out of poverty, Marcus Rashford is now warming up for a new challenge: the England... Continue reading at The Guardian

[ The Guardian | 2021-12-01 12:04:57 UTC ]
More news stories like this


Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 19:32:40 UTC ]
More news stories like this


Instagram user accused of capitalising from Ijeoma Oluo’s anti-racist book

The white woman behind the popular Instagram account @soyouwanttotalkabout has apologised after claims that she has co-opted the black author’s brandThe white woman behind an Instagram account with almost three million followers has apologised for the “harm” she caused to bestselling black... Continue reading at The Guardian

[ The Guardian | 2021-08-16 16:19:00 UTC ]
More news stories like this


Marcus Rashford scores in book charts with You Are a Champion

Public sympathy for the defeated England striker has sent sales rocketing for his inspirational life guide for kidsMarcus Rashford’s children’s book You Are a Champion has shot to the top of the charts in the days after England lost the Euro 2020 final to Italy.A guide for young people in which... Continue reading at The Guardian

[ The Guardian | 2021-07-14 16:27:30 UTC ]
More news stories like this


Return of bookshops and live events will be industry 'landmark'

The reopening of bookshops and potential return of live events in the summer will be a “huge landmark” for the industry, leading figures say, as they weigh up the implications of the government's roadmap out of lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 16:16:51 UTC ]
More news stories like this


China Bestsellers: November’s Big Sales Rule the Charts

Major seasonal sales impacted the bestseller charts in China in November, as illustrated books saw strong performances from two children's book series. The post China Bestsellers: November’s Big Sales Rule the Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-05 17:22:03 UTC ]
More news stories like this


'Strong' first-day sales of Obama memoir online, says Waterstones

Waterstones has seen "strong" online orders for A Promised Land (Viking), with the title also at number one in Amazon's bestseller charts. Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:17:45 UTC ]
More news stories like this


Troubled Blood strikes twice atop the bestseller charts

Robert Galbraith's Troubled Blood (Sphere) has spent a second week in the UK Official Top 50 number one spot, selling 25,428 copies in its first full week on sale. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 22:57:56 UTC ]
More news stories like this


Eddo-Lodge retains top spot, as sales figures return to bestseller charts

Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has notched up a second week as the UK Official Top 50 number one, selling 34,211 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 13:15:03 UTC ]
More news stories like this


John Bolton's bad reviews don't stop him topping US book charts

The Room Where It Happened, due out later this month if attempts to block publication fail, has received stinging early notices but is already Amazon’s No 1John Bolton’s damning indictment of the Trump presidency is topping bestseller charts in the US a week before its release, despite withering... Continue reading at The Guardian

[ The Guardian | 2020-06-18 11:54:13 UTC ]
More news stories like this


Black Writers’ Guild calls for sweeping change in UK publishing

More than 100 authors join new body calling for the industry to address deep-seated inequalities in output and personnelMore than 100 writers including Booker winner Bernardine Evaristo, Benjamin Zephaniah and Malorie Blackman have called on all major publishing houses in the UK to introduce... Continue reading at The Guardian

[ The Guardian | 2020-06-15 17:08:57 UTC ]
More news stories like this


HMP Global’s CEO on Serving Healthcare Professionals in a Pandemic

Largely as a matter of necessity, publishers and events organizers have aggressively increased their output of webinars and other forms of virtual events since March to keep constituents engaged and make up for lost revenue amid an ongoing inability to hold in-person gatherings. For HMP Global,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-04 18:25:16 UTC ]
More news stories like this


It’s okay to admit it: We’d all like to be living in an Elin Hilderbrand novel

The queen of the beach read has built a bond among her readers. It feels more vital — and in greater jeopardy — in a time of social distancing. Continue reading at The Washington Post

[ The Washington Post | 2020-05-28 12:00:00 UTC ]
More news stories like this