Random House Business Books gets persuasive

Random House Business Books is to publish Pre-suasion by Robert Cialidini, a follow-up to the author’s book Influence (HarperBusiness). Publishing director Nigel Wilcockson acquired UK and Commonwealth rights from Caspian Dennis at Abner Stein. In Pre-suasion, Cialdini will build on his investigations for Influence “into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message”. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-08 00:00:00 UTC ]

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