Publishing’s Leap of Faith

Ed Nawotka examines the publishing industry's changing relationship with data and how that might or might not impact the way publishers acquire and sell books. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]

Other news stories related to: "Publishing’s Leap of Faith"


TV books programmes: if nobody watches them, make better ones

The novelist Robert Harris was right to call the BBC’s lack of a books show a ‘disgrace’. There’s plenty the corporation could do to make a popular literary programme on TVWith injury, there is always a little insult. When a BBC spokesperson, responding to Robert Harris’s complaints at the Costa... Continue reading at The Guardian

[ The Guardian | 2015-01-29 00:00:00 UTC ]
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James Patterson resorts to blowing up new book Private Vegas

James Patterson, already among the world's best-selling authors, plans to shake up the publishing industry with the launch of his new novel, Private Vegas, which will self-destruct within 24 hours. Continue reading at Stuff

[ Stuff | 2015-01-21 00:00:00 UTC ]
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Authors speak out against ethnic and cultural stereotyping

Writers believe that the publishing industry still views them largely through a prism of ethnicity, but industry insiders say that there is no pigeonholing based on race. Authors told The Bookseller they are still defined by their racial identity for marketing purposes and receive more success... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
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Spanish publishers demand the return of Google News

Google removed its news aggregation service from Spain a few days ago, but the Spanish Newspaper Publishers’ Association (AEDE) is already asking the government to bring it back. AEDE claims the removal of Google News will be bad business for the publishing industry overall and will have more of... Continue reading at Betanews

[ Betanews | 2014-12-16 00:00:00 UTC ]
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Hachette turns to Twitter to sell books

Hachette is selling three of its titles, including Amanda Palmer's new book 'The Art of Asking,' using buy buttons on Twitter. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-10 00:00:00 UTC ]
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Hachette Tests if Gumroad Can Sell Books on Twitter

Hachette has partnered with Gumroad, a company that enables direct sales through Twitter, to see if the social media platform can sell books. The post Hachette Tests if Gumroad Can Sell Books on Twitter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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Hachette to sell books through Twitter

Hachette Book Group in the US has partnered with Gumroad to sell books directly through Twitter. From later this week (11th December), tweets from certain authors will contain buy buttons allowing customers to buy the books without leaving Twitter. The first book to be offered this way will be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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BoSacks: The Future Ain't What It Used to Be

By Robert M. Sacks Do you ever wonder if the publishing industry has learned enough in the last five years to be more effective and more profitable in the next five years? Of course, effective is a relative term... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Why is American book publishing so white?

If squabbles over format, pricing and Amazon have led the US publishing industry to neglect an ever more diverse audience, we have forgotten why people read books in the first placeThe true price of publishingAt the recent National Book Awards ceremony in New York City, presenter and bestselling... Continue reading at The Guardian

[ The Guardian | 2014-12-02 00:00:00 UTC ]
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Big Idea: Publishing Must Continue To Diversify

By Marcelle Soviero The publishing industry is busting out of business models as quickly as we can devise new ones. I think in 2015 we will see more product differentiation and more product offerings. These... Continue reading at Publishing Executive

[ Publishing Executive | 2014-12-02 00:00:00 UTC ]
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Publishers go back to backlist

Backlist is more important than ever for the publishing industry and the opportunity to use backlist titles to drive the sale of frontlist titles is, according to publishers, “one of the true excitements” of the new era of digital publishing. Continue reading at The Bookseller

[ The Bookseller | 2014-11-18 00:00:00 UTC ]
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Hachette book preorders return to Amazon as companies come to terms

Amazon and Hachette have resolved a contentious contract battle that caught readers and authors in the crossfire for months. Neither company is talking specifics, but the New York Times reports that Hachette will get the ability to set its own ebook prices. At the same time, Amazon will offer... Continue reading at PC World

[ PC World | 2014-11-13 00:00:00 UTC ]
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When Politics Gets in the Way of Innovation

Xerox invented Laser printing and copying less than 50 years ago and as a result revolutionized the publishing industry. This innovation was so significant during its time that the outcome was that almost every Japanese electronics product manufacturer, the likes of Canon, Konica, Ricoh and... Continue reading at Wired

[ Wired | 2014-10-16 00:00:00 UTC ]
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Americas Authors Guild presses US justice department to get aggressive with Amazon

The literary body, representing 9,000 authors, is calling on the US government to launch a competition investigation into Amazon, following the long-running dispute between the internet retailer and publisher HachetteAmericas Authors Guild has met with the US department of justice to call for an... Continue reading at The Guardian

[ The Guardian | 2014-10-03 00:00:00 UTC ]
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Downton Abbey as Metaphor for the Publishing Industry

Amazon Kindle is now a 'proud sponsor' of Downton Abbey. And it suits, as the show's story arc reflects the current dynamic in the publishing business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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Publishing’s Holding Pattern: 2014 Salary Survey

PW's annual salary survey reveals an eye-opening lack of diversity in the publishing industry, an enduring pay gap between men and women, and an increasingly optimistic workforce. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Von Schilling Takes Over for Applebaum at PRH Communications

Stuart Applebaum, who rose from a publicist at Bantam Books to become the dean of corporate communications directors in the publishing industry, has been named emeritus executive v-p, corporate communications at Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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How Data and Editorial Teams Can Work Together

For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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Kindle Unlimited: it's the end of losing yourself in a good book

Amazon's leaked 'Netflix for books' plan will alarm publishers and doom old-fashioned anonymous readingOnce upon a time, 12 years ago to be precise, David Bowie said something very perceptive. "Music itself is going to become like running water or electricity," he told a New York Times... Continue reading at The Guardian

[ The Guardian | 2014-07-20 00:00:00 UTC ]
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Acquisition Activity Picks Up

The first half of 2014 was one of the publishing industry’s busiest six-month periods for mergers and acquisitions since the start of the Great Recession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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