Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other online platforms to build an audience, rather than explicitly becoming a tool to sell books. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
The YA author’s first venture into adult fiction could find a wide readership, finds Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2018-05-22 00:00:00 UTC ]
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Survey finds proportion of toddlers having story time fell by a fifth in five years The proportion of toddlers being read to every day has dropped by a fifth over the last five years, according to research warning that the decline is a significant threat to child development.The annual... Continue reading at The Guardian
[ The Guardian | 2018-02-21 00:00:00 UTC ]
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An East London bookshop's decision to put a sign in its window highlighting it is "proud" to sell books by authors from so-called "sh*thole" countries, in reference to a remark allegedly made by US president Donald Trump, has been met with a "phenomenal" response from the trade and customers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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Among unknowns facing the UK book industry this year, the idea of a Waterstones sale is among the most vexing. There's one point of agreement: Industry players would like managing director James Daunt to stay in place. The post Industry Insiders: What’s Ahead for the UK’s Leading Bookseller... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-12 00:00:00 UTC ]
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The European Commission is considering a new law to deal with unfair trading practices after deciding further action is necessary to promote fairness and responsibility of online platforms such as Amazon. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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The downloadable audio site for indie bookstores, Libro.fm, sets opening date; a new Georgia bookstore will sell books by the pound; a Nevada shop announces plans to close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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A Washington, D.C. store preps for a holiday expansion; a Texas bookstore owner makes a comeback; Canadian stores get the okay to sell books and booze; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated... Continue reading at AdWeek
[ AdWeek | 2016-09-21 00:00:00 UTC ]
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When Stellene Volandes was promoted in March from Town & Country’s executive style director to editor in chief, she knew that the magazine’s 170-year legacy was one of its greatest strengths. That history comes to life in T&C’s offices, headquartered on the 33rd floor of the Hearst Tower... Continue reading at AdWeek
[ AdWeek | 2016-07-13 00:00:00 UTC ]
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Tom Jones tells the Hay Festival that his wife, who died last month, was the "most important thing" in his life. Continue reading at BBC News
[ BBC News | 2016-06-06 00:00:00 UTC ]
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As writer and television producer Noah Hawley puts it, with Emmy, Golden Globe, PEN, Critics Choice, and Peabody Awards under his belt, “I certainly don’t have to write another book if I don’t want to, but I find it’s a very important thing to me to be a novelist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Bertelsmann chief executive Thomas Rabe has said he would "feel comfortable" owning between 70-75% of Penguin Random House in the future. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Host of the Project says outrage at ‘neo-masculinist’ Daryush Valizadeh should be channelled into something positive, rather than fuelling his public profileWaleed Aly has called for a social media blackout on Daryush Valizadeh, the leader of “neo-masculinist” group Return of the Kings who... Continue reading at The Guardian
[ The Guardian | 2016-02-02 00:00:00 UTC ]
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The book blurb is one of the longest-running conventions in publishing and is largely a favor passed among writers and friends. But do they sell books? The post Don’t Judge a Book By Its Cover, Judge it By Its Blurbs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
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When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age
[ Advertising Age | 2015-09-24 00:00:00 UTC ]
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Johannesburg's Philani Dladli was homeless when he decided to sell books he found and read, offering them on a sliding price scale based on his own review. The post Homeless South African Sells Books and Reviews In Lieu of Begging appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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