Publishers still launching print magazines

Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database MediaFinder.com, which tracks U.S. and Canadian publications. The New York-based company released its first-half survey results Monday. The other good news was that closures of print titles have slowed. MediaFinder.com found that 45 magazines folded between January and June, compared to 66 in the year-ago period. (If digital-only magazines are included, MediaFinder.com counted 133 launches and 48 closures in the first half, versus 138 launches and 74 closures in the same period last year.) Results for magazines stand in stark contrast to those for newspapers around the country, which have been slashing personnel and retreating from daily publication in the face of hemorrhaging ad dollars and rising costs. "The magazine industry has stabilized," said Trish Hagood, president of MediaFinder.com parent Oxbridge Communications Inc. Unlike struggling metro newspapers, magazines attract niche audiences that appeal to advertisers and can offer a reading experience that is not easily replicated on the Web. Regional magazines have performed particularly well. For example, Voice of San Diego, a nonprofit online news outlet, launched a print product, Voice of San Diego Monthly. "Regional is an... Continue reading at 'Crains New York'

[ Crains New York | 2012-07-09 00:00:00 UTC ]
News tagged with: #local advertising #american media #advertising side #ad dollars #ad pages

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Authors to Get Sales Data From Three Big Publishers

Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times

[ The New York Times | 2011-10-20 00:00:00 UTC ]
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Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Amazon Cuts Publishers Out of the Mix, Makes Deals With Writers

Releasing a book on one of the world’s largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World

[ PC World | 2011-10-19 00:00:00 UTC ]
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Publishers and booksellers to swap working days

Written By: Lisa Campbell Publication Date: Thu, 20/10/2011 - 08:30 Publishers and booksellers will soon be able to swap a working day in the life of each other’s businesses in a new joint initiative soon to be launched by the Booksellers Association and the Publisher Association. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Kobo launches surprise tablet

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[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Magazines Look to TV…Again

With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which... Continue reading at AdWeek

[ AdWeek | 2011-10-18 00:00:00 UTC ]
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Open Road launches Iconic E-Books

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[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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Regional Arlington Magazine Debuts

The regional magazine sector continues to expand as new publication Arlington Magazine debuts this month. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-17 00:00:00 UTC ]
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A Pattern of Success at C&T Publishing

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[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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AOP Summit 2011: Publishers must show courage of conviction

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[ Media Week | 2011-10-14 00:00:00 UTC ]
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WHS partners with Kobo to launch e-reader

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[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Condé Nast Partners with HP for Print-On-Demand Content

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Publishers Flocking to Apple's iOS 5 Newsstand App

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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EAG launches carbon footprint tool at FBF

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[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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Time Inc.’s Real Simple App Launches First on NOOK

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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[ Media Week | 2011-10-12 00:00:00 UTC ]
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BSkyB axes Sky Magazine

BSkyB has axed the print version of Sky Magazine, the largest UK magazine by circulation, after deciding not to go ahead with a quarterly version of the title. Continue reading at Media Week

[ Media Week | 2011-10-12 00:00:00 UTC ]
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Publishing Technology to build UN e-collection

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[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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HP Offers Ink Subscriptions, Magazine Service

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[ PC World | 2011-10-12 00:00:00 UTC ]
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