Publishers Sell Sponsored Content Made for Instagram, Snapchat

Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine," said Melanie Altarescu, head of strategic initiatives at Wired, which is owned by Conde Nast. "Now we create it so that lives in so many different places, including our website, magazine and social channels as well as the client's social channels and website.""The last layer, which is the new part, is they want the content to also live on the influencer's channel," she added. "The first place these pictures ever appeared was on their feeds." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-11-13 00:00:00 UTC ]
News tagged with: #create content #ad campaign #strategic initiatives #conde nast #social channels

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Yes, people still read: ebook sales by UK publishers grew 54 percent in 2011

All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget

[ Engadget | 2012-05-02 00:00:00 UTC ]
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TCS Launches Digital Publishing Platform at MarkLogic 2012

Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
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BoSacks: No B.S. : The Real Secret to Publishing Success

By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive

[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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Publishers support IBW with exclusive editions

Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller

[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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E-Book Publisher Drops DRM

Science fiction publisher Tor UK has announced it will stop using the technology that restricts copying from all of its ebooks, in a possible precedent for the industry. Continue reading at PC World

[ PC World | 2012-04-30 00:00:00 UTC ]
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Something Is Rotten In The State Of E-Book Publishing

The publishing industry has a problem. The old guard haven't innovated. And neither their business models nor their products embrace the digital books revolution. Take the ongoing and complicated spat between Apple and the Justice Department over the agency pricing model and alleged collusion... Continue reading at Fast Company

[ Fast Company | 2012-04-26 00:00:00 UTC ]
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Okri made Caine Prize vice-president

Man Booker-winning Nigerian author Ben Okri has been announced as the new vice-... Continue reading at The Bookseller

[ The Bookseller | 2012-04-26 00:00:00 UTC ]
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CUP repositions education publishing

Cambridge University Press’ Education publishing arm has been renamed International... Continue reading at The Bookseller

[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Children's publisher Raintree heads to India

Schools and libraries specialist Raintree is launching into India with locally produced books... Continue reading at The Bookseller

[ The Bookseller | 2012-04-23 00:00:00 UTC ]
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Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Canadians File Class-Actions Against E-Book Publishers

Last week, the Department of Justice filed a lawsuit against Apple and five publishers for allegedly colluding on ebook prices, and class-actions suits in the U.S. continue. Three Canadian law firms are filing class-action suits against as well ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-19 00:00:00 UTC ]
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Nature Publishing Group Launches Linked Data Platform

Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
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Publishers: look to new markets, LBF told

Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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Hachette Livre sells its ebook distribution platform

Hachette Livre has sold its ebook distribution platform Numilog to its founder and c.e.o. Denis... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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'Fifty Shades of Grey' by E.L. James is selling books (and more)

'Fifty Shades of Grey' by E.L. James and sequels are an ebook and paperback phenomenon that is also causing a sales spike in sex shops. How did it all happen?The staff of the Pleasure Chest, a high-end West Hollywood sex shop, were first tipped to the "Fifty Shades of Grey" phenomenon by their... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-17 00:00:00 UTC ]
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Media Decoder Blog: Pulitzer Fiction Snub Has Book Publishers Fuming

An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. Continue reading at The New York Times

[ The New York Times | 2012-04-17 00:00:00 UTC ]
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Imago launches ‘first in publishing’ consultancy

Book production company Imago is to launch a new digital consultancy tasked with helping... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Smith-Bosanquet made m.d. at Conville & Walsh

Jake Smith-Bosanquet has been appointed to the new role of managing director of literary agency... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Amazon’s E-Book Pricing a Constant Thorn for Publishers

In February, the Educational Development Corporation said it would remove all its titles from Amazon, more evidence of the tumult over who gets to decide how much a book costs. Continue reading at The New York Times

[ The New York Times | 2012-04-16 00:00:00 UTC ]
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