Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine," said Melanie Altarescu, head of strategic initiatives at Wired, which is owned by Conde Nast. "Now we create it so that lives in so many different places, including our website, magazine and social channels as well as the client's social channels and website.""The last layer, which is the new part, is they want the content to also live on the influencer's channel," she added. "The first place these pictures ever appeared was on their feeds." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
News tagged with:
#create content
#ad campaign
#strategic initiatives
#conde nast
#social channels
Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change. Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ppa conference
#professional publishers
#publishing industry
By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers don
#steve jobs
#traditional publishers
Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. Continue reading at Media Week
[ Media Week | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ppa conference
#magazine publishing
The Pottermore ebook store sold £3m-worth of Harry Potter ebooks in its first month, the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this |
Online retailer Fishpond.co.uk is looking to build relationships with publishers large and small... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers large
All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year --
#ebook sales
#professional titles
#changing preferences
#total sales
By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive
[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#real secret
#publishing success
Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
Washington, D.C., May 2, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, today announced the launch of its Digital Publishing Platform (DPP) at MarkLogic World 201 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#today announced
Publishers are creating exclusive products, including an original essay by Julian Barnes, ... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exclusive editions
#original essay
#julian barnes
Science fiction publisher Tor UK has announced it will stop using the technology that restricts copying from all of its ebooks, in a possible precedent for the industry. Continue reading at PC World
[ PC World | 2012-04-30 00:00:00 UTC ]
More news stories like this |
The publishing industry has a problem. The old guard haven't innovated. And neither their business models nor their products embrace the digital books revolution. Take the ongoing and complicated spat between Apple and the Justice Department over the agency pricing model and alleged collusion... Continue reading at Fast Company
[ Fast Company | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rich media
#tablet screens
#kit eaton
#fast company
Man Booker-winning Nigerian author Ben Okri has been announced as the new vice-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
More news stories like this |
Cambridge University Press’ Education publishing arm has been renamed International... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
More news stories like this |
Schools and libraries specialist Raintree is launching into India with locally produced books... Continue reading at The Bookseller
[ The Bookseller | 2012-04-23 00:00:00 UTC ]
More news stories like this |
In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content services
Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scientific publishing
Last week, the Department of Justice filed a lawsuit against Apple and five publishers for allegedly colluding on ebook prices, and class-actions suits in the U.S. continue. Three Canadian law firms are filing class-action suits against as well ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allegedly colluding
Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lbf told
An unconventional collection of novels failed to generate a consensus among the Pulitzer board members. Continue reading at The New York Times
[ The New York Times | 2012-04-17 00:00:00 UTC ]
More news stories like this |