As publishers continue to see more and more of their traffic coming from social referrers like Facebook and Twitter, they are increasingly forced to get creative about getting those readers to stick around on their sites -- to say nothing of coming back again. The post Publishers plead with twitchy social visitors to stay appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-09-16 00:00:00 UTC ]
Barnes & Noble's Nook Store has offered short-form works much like those we've seen from Amazon's Kindle Shorts section, but they haven't really been a highlight. The company's new Nook Snaps program may give those quick reads their time to shine, however. The effort will see Barnes &... Continue reading at Engadget
[ Engadget | 2013-06-07 00:00:00 UTC ]
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No one is coming back to check a publisher’s Web site,” said Rachel Fershleiser, who works in literary strategic outreach at Tumblr, calling to mind a dull Web site that offers a catalogue and not much else. Incentive to come back, Fershleiser said, is the key to building a presence online,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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Associated Press - Three of Christopher Hitchens' most contentious books are coming back into print, and debuting in digital form.Twelve, an imprint of the Hachette Book Group, announced Thursday that books on three of Hitchens' favorite enemies—Bill Clinton, Henry Kissinger and Mother... Continue reading at Crains New York
[ Crains New York | 2012-03-02 00:00:00 UTC ]
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Though magazines releasing digital editions have provided plenty of headline fodder over the past months, sales of those editions have been another story. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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