Publishers plead with twitchy social visitors to stay

As publishers continue to see more and more of their traffic coming from social referrers like Facebook and Twitter, they are increasingly forced to get creative about getting those readers to stick around on their sites -- to say nothing of coming back again. The post Publishers plead with twitchy social visitors to stay appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-16 00:00:00 UTC ]
News tagged with: #publishers continue #coming back

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Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing

The 'new influencers,' a panel in Montréal's professional program asserted, are the ones who can reach consumer-readers where they live. The post Talking About the ‘New Influencers’: Social Media Specialists and Canadian Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishing

Some publishers give Facebook and Google visitors a worse user experience

Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-05 00:00:00 UTC ]
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‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commerce-focused publishers #black hole #drive revenue

Academic Publishing in China 2017: Social Sciences Academic Press

As its name suggests, SSAP is the go-to publisher in China for scholarly titles in the humanities and social sciences. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing #social sciences

How Thought Catalog Uses Social Media Data To Drive Book Publishing

Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thought catalog

Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking

In the crowded author services field, veteran self-published author Scott La Counte launches BuzzTrace to help authors track social media conversations. The post Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing startups #social networking

This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek

[ AdWeek | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #test subjects

How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads

A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads

Rohan Silva: 'publishers must stay creative to survive'

Independent publishers should utilise the free flow of ideas and creativity in order to better innovate, founder of Libreria bookshop Rohan Silva has said. Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers #rohan silva #free flow

At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times square #media companies #market share #scott havens #bloomberg media #global head

July Religion Bestsellers: Self-Published Authors Take Over, Wanda Brunstetter Stays #1

For the first time, a pair of self-published authors, Aaron and Jennifer Smith, took two spots on PW’s Religion Nonfiction Bestsellers list. Plus, Wanda Brunstetter topped the fiction list with the latest installment of her Amish Milionaire series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #fiction list #latest installment

What Publishers Can Learn from the Rise and Fall of Social Gaming on Facebook

Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age

[ Advertising Age | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook introduced #social gaming #ad dollars #long term

Day in the life: What a publisher social media manager does

Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday

[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post day #facebook posts

Social Media Censorship in Bangladesh Hints at Long-Term Problems for Publishers

Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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Nuzzel, With a New Batch of News-Savvy Investors, Wants to Bring Social Curation to Publishers

If you live in certain media and technology circles, there’s a very good chance you’re already using Nuzzel. It’s an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook feeds

Business Insider Publishes on Social Sites with New ‘Insider’ Project

Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social sites #messaging apps

Publishers stress authenticity is key to social media success

Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital skills #important thing #industry insiders #feel comfortable #digital activity #online platforms #sell books

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek

[ AdWeek | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #senior reporter #social sites #feels inevitable

How Independent Publishers Can Stay Profitable

The CEO of Australia's Hardie Grant Publishing urges independent publishers to embrace “transformational solutions” to stay profitable in the years to come. The post How Independent Publishers Can Stay Profitable appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers

Second Story Press Celebrates 25 Years of Feminist and Social Justice Publishing

When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th anniversary #community center #downtown toronto #young readers