Publishers at Cannes: Sleepless Nights, Chilled Ros and Meetings, Meetings, Meetings

Media executives said it's not unusual to book a dozen or so meetings during the day and then hit five or six parties at night. As for sleep? You can do that when you get stateside."It's a beautiful place, but it's no vacation," said Jon Steinberg, North American CEO of The Daily Mail. "It's nonstop work."Cannes has seen waves of media and marketing contingents arrive on its beaches. More than a decade ago, marketers from some of the largest companies -- including Procter & Gamble -- started showing up. Publishing execs followed and, not long after, Silicon Valley giants like Google and Facebook started taking over the beaches with their own lavish events. Last year, ad-tech companies turned up hoping to court festival attendees. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-16 00:00:00 UTC ]

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French poll says publishers less reliable than a decade ago

Written By: Barbara Casassus Publication Date: Thu, 19/05/2011 - 09:58 Fewer French booksellers think publishers are "serious and reliable" than they did 10 years ago, a survey has revealed. Among 430 representative outlets surveyed in a poll taken for French trade weekly Livres Hebdo between... Continue reading at The Bookseller