Publishers Are Largely Not Following the FTC's Native Ad Guidelines

If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers currently label their native advertising properly to adhere to rules released by the FTC in December. The guidelines clarifies which words publishers should include to make it clear that readers are reading an ad or sponsored content, rather than a traditional editorial story. Some advertisers, like Lord & Taylor, have already been slammed by the FTC for not properly labeling native content. For example, only 5 percent of websites reviewed by MediaRadar included the word "ad" in with their native ads. Examples of publishers already complying with the FTC are The New York Times, which includes the phrase "This is a paid post" with sponsored content, or The Guardian, which labels native content as "Paid content." Of native ads published in 2015, around 54 percent were labeled with the words "sponsor" or "sponsored." The second most popular label last year was "promoted," which was listed on around 12 percent of all native ads reviewed. Less than 5 percent of ads included phrases like "brought to you by," "partner content" or "content by." Another 12 percent of ads surveyed included no label at all. While most publishers are labeling branded content, they often violate FTC... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-08 00:00:00 UTC ]
News tagged with: #audience network #growing rapidly #real estate

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Amazon Publishing to sell series of ebooks outside the Kindle Store

It remains to be seen if it's a full-on change of policy, but it looks like Amazon is at least shifting it stance when it comes to where some of the ebooks put out by its Amazon Publishing division are sold. As you may recall, Barnes & Noble and other booksellers recently pulled print... Continue reading at Engadget

[ Engadget | 2012-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #barnes noble #ebook versions #latest addition #ebook form

Association Publishing Priorities, Challenges and Hot-Button Issues for 2012

The most pressing issues facing publishers today all stem from one central concern: To deliver relevant, targeted and in-demand content to readers where and whenever they want it, to break through the wall of information overload and determine what exactly that is—which seems to be expanding and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot-button issues #information overload

Fast Stats : Publishing Industry Statistics You Can use

AD TRENDS ON SOLID GROUND In the fourth quarter of 2011, most ad pages declined—but not in the Financial and Real Estate category. Ad pages for this sector were up 23% to 1,683 pages, from 1,372 pages the year before. The biggest... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #fast stats #fourth quarter

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive

Japanese publishers invest in ebook initiative

Over 180 Japanese publishers have joined forces to launch an initiative that promises to create 1... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook initiative #joined forces

With FUSION, Zinio Adds DIY Digital Publishing

Zinio is positioning itself to be more than just a digital newsstand service—the company is rolling out a new suite of publishing tools that are designed to easily include interactivity for almost any digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing tools #digital magazine

Jackie Collins enters digital self-publishing

Jackie Collins is going into self-publishing, with plans to release an ebook version of The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jackie collins #ebook version

James Murdoch Leaves News Corp. Publishing Unit

More fallout from PhoneGate: News Corp. executive James Murdoch has "relinquished his position" as executive chairman head of News International, the conglomerate's British newspaper unit. News Corp., which also owns this Web site, says News International chief executive Tom Mockridge will stay... Continue reading at AllThingsD

[ AllThingsD | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing unit #news international #web site #james murdoch

Hannah Westland new Serpent's Tail publisher

Serpent's Tail has appointed Hannah Westland, previously an agent at Rogers, Coleridge &... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

Tampa, Fla. &mdash; February 28, 2012 &mdash; SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #publishing platforms #content management #advertising technology

Specialist publishers pile into e-first titles

Specialist publishers are expanding their digital strategies, with Wiley, Aurum, Icon and Lonely... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specialist publishers #digital strategies

Adobe Technology Powering Massive Growth in Digital Publishing

BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe&reg; Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

UK publishers' "concern" over Amazon ebook removals

UK publishers have expressed concern Amazon’s use of “power” to remove the e-... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select clients #smaller publishers

Little, Brown to publish J K Rowling's first adult novel

Little, Brown is publish J K Rowling’s first novel for adults worldwide in the English... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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iMedia Revenue Ltd. Provides Newspaper Publishers With Forum For Online Business Opportunities

Research Triangle, NC &ndash;February 21, 2012 &ndash; iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #company dedicated #advertising solutions #today announced