If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers currently label their native advertising properly to adhere to rules released by the FTC in December. The guidelines clarifies which words publishers should include to make it clear that readers are reading an ad or sponsored content, rather than a traditional editorial story. Some advertisers, like Lord & Taylor, have already been slammed by the FTC for not properly labeling native content. For example, only 5 percent of websites reviewed by MediaRadar included the word "ad" in with their native ads. Examples of publishers already complying with the FTC are The New York Times, which includes the phrase "This is a paid post" with sponsored content, or The Guardian, which labels native content as "Paid content." Of native ads published in 2015, around 54 percent were labeled with the words "sponsor" or "sponsored." The second most popular label last year was "promoted," which was listed on around 12 percent of all native ads reviewed. Less than 5 percent of ads included phrases like "brought to you by," "partner content" or "content by." Another 12 percent of ads surveyed included no label at all. While most publishers are labeling branded content, they often violate FTC... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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New figures suggest that recent growth in the self-publishing market has led to the first... Continue reading at The Bookseller
[ The Bookseller | 2012-06-06 00:00:00 UTC ]
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The number of traditionally published print books rose 6% in 2011, to 347,178, according to preliminary figures released Tuesday morning by Bowker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-05 00:00:00 UTC ]
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Cissy Houston, Whitney Houston's gospel-singer mom, has sold a book about her late daughter to HarperCollins Publishers, according to a person with knowledge of the deal. Ms. Houston, who is 78, met with publishers in New York in April to pitch them on the project, according to a report in The... Continue reading at Crains New York
[ Crains New York | 2012-06-03 00:00:00 UTC ]
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Rielle Hunter, who had an affair with John Edwards and later gave birth to their daughter, has written a book titled "What Really Happened: John Edwards, Our Daughter and Me.'' Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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Making journals free after a six-month embargo period would lead to libraries cancelling... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Michael Joseph has acquired a debut novel, On the Island by Tracey Garvis Graves, which was self-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-28 00:00:00 UTC ]
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Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying. Continue reading at Media Week
[ Media Week | 2012-05-28 00:00:00 UTC ]
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A three month long dispute over the sale of digital books between Amazon.com Inc. and a leading independent book distributor has been resolved, both parties said Friday. Continue reading at AllThingsD
[ AllThingsD | 2012-05-26 00:00:00 UTC ]
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Self-published writers who have an agent, or who use the DIY route to get a traditional deal... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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As if there weren’t enough distractions on the Web, captchas have long caused annoyance for both Internet consumers and content creators. Meredith Corp. found an alternative for weeding out bots and quantifying consumer interaction with Solve Media, a performance-based brand advertising business. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-23 00:00:00 UTC ]
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When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June.Publisher Houghton Mifflin Harcourt filed for Chapter 11 bankruptcy protection Monday but expects to emerge from restructuring by the end of June. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-21 00:00:00 UTC ]
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Simon & Schuster becomes the latest publisher to settle an antitrust claim by a team of states, while Macmillan, Penguin, and Apple fight on. Continue reading at PC World
[ PC World | 2012-05-18 00:00:00 UTC ]
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After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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US publishers sales of ebooks and print books picked up the pace in 2011, a year when UK... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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ARLINGTON HEIGHTS, Ill. (May 15, 2012) – ABC Interactive announced it is working with Adobe to audit metrics provided by Adobe’s Digital Publishing Suite, an industry-leading set of hosted services and viewer technologies that ena ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
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NEW YORK — May 15, 2012 — At Adobe’s annual Digital Publishing Summit, Adobe Systems Incorporated (Nasdaq:ADBE) today announced a series of groundbreaking new features for Adobe® Digital Publishing Suite (DPS) th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-15 00:00:00 UTC ]
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The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World
[ PC World | 2012-05-15 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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