If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers currently label their native advertising properly to adhere to rules released by the FTC in December. The guidelines clarifies which words publishers should include to make it clear that readers are reading an ad or sponsored content, rather than a traditional editorial story. Some advertisers, like Lord & Taylor, have already been slammed by the FTC for not properly labeling native content. For example, only 5 percent of websites reviewed by MediaRadar included the word "ad" in with their native ads. Examples of publishers already complying with the FTC are The New York Times, which includes the phrase "This is a paid post" with sponsored content, or The Guardian, which labels native content as "Paid content." Of native ads published in 2015, around 54 percent were labeled with the words "sponsor" or "sponsored." The second most popular label last year was "promoted," which was listed on around 12 percent of all native ads reviewed. Less than 5 percent of ads included phrases like "brought to you by," "partner content" or "content by." Another 12 percent of ads surveyed included no label at all. While most publishers are labeling branded content, they often violate FTC... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Epubli, the Holtzbrinck-owned German self-publishing platform, reflects on its methods and motivations for running a book prize suitable for the 21st century. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
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The practice of digital journalism was both tested and proved yesterday as Hurricane/Super Storm Sandy bore down on the East Coast during an unforgettable night for millions of Americans. While digital media outlets have been dutifully covering the storm for days, several prominent New... Continue reading at AdWeek
[ AdWeek | 2012-10-30 00:00:00 UTC ]
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Kai John spent his life savings to buy the rights to Atlas Shrugged and have it retranslated into German. Here, he reflects on his decision and its reception. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-30 00:00:00 UTC ]
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For decades, large and small publishers alike have wrestled with one simple but crucial question about their books, on which success and failure often hang in the balance: How many copies should we print? Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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Pearson, the owner of Penguin, and Bertelsmann, Random House's parent company, are currently in discussions to merge the two companies. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
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When On Demand Books introduced its Espresso Book Machine to the U.S. book trade in 2008 by installing a beta model at Northshire Books in Manchester Center, Vt., the company promoted it as a tool for printing backlist titles and books in the public domain, as well as for authors who wanted to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
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Self-published books make up 43 percent of the print titles released in 2011 and helped to drive the first growth in print production since 2007, according to a new study from Bowker. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
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Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York
[ Crains New York | 2012-10-25 00:00:00 UTC ]
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An attorney for Tom Cruise said he filed a US$50 million defamation lawsuit Wednesday against the publishers of Life & Style magazine for articles that said the actor has abandoned his 6-year-old daughter, Suri. Continue reading at Stuff
[ Stuff | 2012-10-25 00:00:00 UTC ]
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A rising middle class, looser regulations and ebook growth puts India ahead of China on many publishers agendas, says OUP's group strategist. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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A lack of trained professionals, of distribution channels for books, of good infrastructure, and piracy plague Indian publishers, but a dialogue for change has begun. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-24 00:00:00 UTC ]
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At the Frankfurt Book Fair this year, representatives from a number of indie publishers demonstrated the impact they are having on the industry as a whole. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-23 00:00:00 UTC ]
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#small publishers
Amazon is forcing publishers to start negotiations over ebook prices exclusive of the full 20%... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Publishers are still prepared to pay good money up front for the right books, agents have told... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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With competitive bookstores, strong sales and three major languages - Hebrew, Arabic and Russian - Israel's small but vibrant publishing industry is on the rise. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-22 00:00:00 UTC ]
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The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Amazon has been approaching UK publishers ahead of the launch of its Kindle lending service, with... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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The Friday Project has signed up a self-published crime writer who sets her novels among London... Continue reading at The Bookseller
[ The Bookseller | 2012-10-19 00:00:00 UTC ]
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Seven current and former heads of major American publishing houses have published a joint statement opposing hate speech in Saudi textbooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-19 00:00:00 UTC ]
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