Publishers Are Largely Not Following the FTC's Native Ad Guidelines

If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers currently label their native advertising properly to adhere to rules released by the FTC in December. The guidelines clarifies which words publishers should include to make it clear that readers are reading an ad or sponsored content, rather than a traditional editorial story. Some advertisers, like Lord & Taylor, have already been slammed by the FTC for not properly labeling native content. For example, only 5 percent of websites reviewed by MediaRadar included the word "ad" in with their native ads. Examples of publishers already complying with the FTC are The New York Times, which includes the phrase "This is a paid post" with sponsored content, or The Guardian, which labels native content as "Paid content." Of native ads published in 2015, around 54 percent were labeled with the words "sponsor" or "sponsored." The second most popular label last year was "promoted," which was listed on around 12 percent of all native ads reviewed. Less than 5 percent of ads included phrases like "brought to you by," "partner content" or "content by." Another 12 percent of ads surveyed included no label at all. While most publishers are labeling branded content, they often violate FTC... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-08 00:00:00 UTC ]
News tagged with: #audience network #growing rapidly #real estate

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February’s Starred BlueInk Reviews of Self-published Books

This months reviews of top self-published books features a witty novel about a coupon-clipping mother and her stoic daughter, and a memoir of life on the island of Malta, among several other appealing reads. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books

Apple adds Breakout Books to the iBookstore to spotlight the self-published

As glad as we are that digital bookstores let authors skip the usual gatekeepers, that doesn't help much if they can't get noticed. Apple is giving those self-publishing writers more of a chance to shine with the launch of a permanent Breakout Books section in the US iBookstore. The section... Continue reading at Engadget

[ Engadget | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing writers #books sell #major publishers

Publishers need to directly monetise content to sustain editorial

Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week

[ Media Week | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #tv industry #vibrant media

Is Licensing an Opportunity for Self-publishers and Start-ups?

Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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Exam change 'pressurises education publishers'

Education secretary Michael Gove's announcement of changes to the A-Level exam system has... Continue reading at The Bookseller

[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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Google backs French digital publishing innovation initiative with €60 million incentive

Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget

[ Engadget | 2013-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contentious relationship #increase revenues #publishing houses #digital offerings #search giant #cultural center #bottom line

Should Publishers Open Bookstore Cafes? They Are in Korea

In what's become a trend, Korean publishers are opening popular bookstore cafes. Should more Western publishers follow suit or is bookselling no longer part of their DNA? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-01 00:00:00 UTC ]
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Publishing Gains Support At Kickstarter

Last year was a big one for publishing on Kickstarter. The Web site is the most popular crowdfunding online destination, with 1,666 projects successfully funded in the publishing category, and a total of $11,057,252 pledged. In addition, $8,482,598 was raised for comics, which are listed as a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing category #web site #separate category

New scorecard lets libraries give feedback on ebook offerings from publishers

The American Library Association has created a scorecard that asks library workers to grade publishers on the way that they are offering ebooks for lending. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook offerings #offering ebooks

The Publisher’s Anxiety at the Electronic Book

Despite the advances in digital books and storytelling technology, Penguin executive Jeff Gomez says that publishers have so far focused on the wrong things. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic book #digital books

Bologna Children’s Book Fair Honors “Best Publishers” with New Prizes

To mark its 50th anniversary the Bologna Children’s Book Fair, will award six new prizes for publishers at the "forefront of innovation" and "creative editorial choices." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair

Husain urges publishers: 'act now to keep bookshops'

The c.e.o. of Foyles has called for publishers and suppliers to support bookshops with better... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lance armstrong #book publishers

Aurum Publishing Group created

The group title under which the combined lists of Frances Lincoln, Aurum Press, Jacqui Small,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frances lincoln #aurum press #jacqui small

HoZ and AudioGO to co-publish on audio

Head of Zeus and AudioGO are to co-publish audiobook versions of titles in light of the audio... Continue reading at The Bookseller

[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Readers sue Armstrong and US publishers

Two US book buyers are suing cyclist Lance Armstrong and his publishers Random House US and... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers

Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route