Publishers Are Largely Not Following the FTC's Native Ad Guidelines

If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers currently label their native advertising properly to adhere to rules released by the FTC in December. The guidelines clarifies which words publishers should include to make it clear that readers are reading an ad or sponsored content, rather than a traditional editorial story. Some advertisers, like Lord & Taylor, have already been slammed by the FTC for not properly labeling native content. For example, only 5 percent of websites reviewed by MediaRadar included the word "ad" in with their native ads. Examples of publishers already complying with the FTC are The New York Times, which includes the phrase "This is a paid post" with sponsored content, or The Guardian, which labels native content as "Paid content." Of native ads published in 2015, around 54 percent were labeled with the words "sponsor" or "sponsored." The second most popular label last year was "promoted," which was listed on around 12 percent of all native ads reviewed. Less than 5 percent of ads included phrases like "brought to you by," "partner content" or "content by." Another 12 percent of ads surveyed included no label at all. While most publishers are labeling branded content, they often violate FTC... Continue reading at 'AdWeek'

[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Media Briefing: What publishers had to say at the Digiday Publishing Summit

This week's Media Briefing recaps what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. The post Media Briefing: What publishers had to say at the Digiday Publishing Summit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-30 04:01:00 UTC ]
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The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand

Anticipating producing 50 titles per year from Australia, Welbeck's Marcus Leaver and Mark Smith are partnering with retailer Tony Nash. The post The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-22 21:24:52 UTC ]
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Publishing Veterans Form New Conservative Publisher

Louise Burke and Kate Hartson, publishing veterans with a background in publishing conservative authors, have formed All Seasons Press, whose mission is to fill the conservative void left by major publishing houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-16 04:00:00 UTC ]
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‘If publishers become afraid, we’re in trouble’: publishing’s cancel culture debate boils over

Publishing staff, in rows over authors from Mike Pence to Woody Allen, are voicing their reluctance to work on books they deem hateful. But is this really ‘younger refuseniks’, or a much older debate?In the 1960s, Simon & Schuster’s co-founder Max Schuster was facing a dilemma. Albert Speer,... Continue reading at The Guardian

[ The Guardian | 2021-06-03 12:12:23 UTC ]
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Her Book Doesn’t Go Easy on Publishing. Publishers Ate It Up.

Zakiya Dalila Harris, a former editorial assistant, is making a splash with “The Other Black Girl,” her debut novel about an African-American woman navigating a nearly all-white workplace. Continue reading at The New York Times

[ The New York Times | 2021-05-23 20:21:45 UTC ]
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An Eco-Friendly Approach to Publishing: Close-up on HP Publishing Solutions

With print-on-demand technology, environmentally friendly inks, sustainable paper choices, and a global reach, HP is looking to help publishers lower their carbon footprints. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
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When Can I Go Back to School? Self-published lockdown story lands major publisher

‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian

[ The Guardian | 2021-02-20 07:00:25 UTC ]
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Barnes & Noble's Book Publishing Arm Gets a New Publisher

The bookseller has hired Emily Meehan as publisher and chief creative officer of Sterling Publishing in what it called part of a relaunch of its publishing division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-15 05:00:00 UTC ]
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AAP’s 2020 Freedom to Publish Award: Bangladesh’s Jagriti Publishing House

The Jagriti Publishing House and its bookstore are Razia Rahman Joly's memorial to her slain husband, publisher Faisal Arefin Dipan. The post AAP’s 2020 Freedom to Publish Award: Bangladesh’s Jagriti Publishing House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-17 19:19:51 UTC ]
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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Publishers Association hails ‘biggest year ever for UK publishing’ in latest report

The PA’s annual yearbook has found across-the-board growth for the book trade, with total invoiced sales up 3.5% on its last report—but Brexit and Covid-19 could endanger the recent gains Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 18:16:32 UTC ]
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Publishing Scotland: 10 Newly Named International Publishing Fellows

Publishing Scotland announces a travel fellowship for 10 publishing professionals from seven countries to promote Scotland's books industry. The post Publishing Scotland: 10 Newly Named International Publishing Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-12 16:45:10 UTC ]
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Publishing Scotland reveals International Publishing Fellows for 2020

Publishing Scotland has announced its new International Publishing Fellows for 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 10:20:39 UTC ]
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Ronan Farrow Drops Publisher Over “Wildly Unprofessional” Decision to Publish Woody Allen’s Memoir

The author of Catch and Kill says he won't work with Hachette Book Group after it announced plans to publish his father’s book. Continue reading at Slate

[ Slate | 2020-03-04 19:50:27 UTC ]
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Peterson's Publishing Buys B.E.S. Publishing

Peterson’s Publishing has acquired the more than 800 titles of Barron's Educational Series Publishing. Ingram-owned Two Rivers Distribution is now handing sales and distribution for the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
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Katy Loftus promoted to publisher as Viking expands fiction publishing

Viking is expanding its fiction publishing programme and has bolstered its team by promoting Katy Loftus to publisher, while Vikki Moynes is also joining from HQ. Loftus, previously editorial director of Viking, is now publisher for the imprint with responsibility for a team dedicated to... Continue reading at The Bookseller

[ The Bookseller | 2019-12-10 04:36:30 UTC ]
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OUP becomes latest publisher to announce US Read and Publish deal

Oxford University Press has announced its first Read and Publish deal with a US institution, with Iowa State University Library. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 04:45:41 UTC ]
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One of the largest book publishers in the world announces new publisher.

Andy Ward has been named a new vice president and publisher at Random House. Formerly editor in chief, Ward moves into the spot long held by the beloved Susan Kamil, who died in September. Ward has edited the likes of David Mitchell, George Saunders, and Imbolo Mbue, and will see his role as... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-19 15:22:43 UTC ]
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Publishers prepare for Work in Publishing Week

Publishers including And Other Stories, Cambridge University Press and HarperCollins are preparing to take part in Work in Publishing Week, a campaign to inspire young people aged 14–24 to pursue a career in publishing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 04:20:22 UTC ]
More news stories like this | News stories tagged with: #publishing week #publishers prepare #harpercollins #cambridge university press #publishers including