Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S. soccer, took out a full-page ad Sunday in The New York Times to back the women’s team in their battle for equal pay. The ad urged the federation to be “on the right side of history.” The company also said it’s making a donation to the World Cup-winning team’s players association—a total of $529,000, or $23,000 each for the 23 players. The New York Times writes, It is the first of more than a dozen U.S. Soccer partners and sponsors to side so openly with the team in the equal pay fight, and its support could increase the pressure on federation officials on the eve of mediation discussions to try to resolve the players’ federal gender discrimination lawsuit. On NBC’s “Meet the Press,” team co-captain Megan Rapinoe said more companies should be doing the same. Powerful corporations “have so much weight that they can throw around, and I think that they just need to get comfortable with throwing it around,” she said. (Watch her comments starting around 31:40.) Will others join P&G? Because as Rapinoe says, “big sponsors can just write the check.” Billions Two days of Amazon Prime Day sales are underway (and some of the best deals, naturally, are Amazon's own products, like... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
The term “Kindle accessories” has racked up over 7.9 billion views on TikTok, as readers compete to create the coziest reading set-up. Move over Stanley cup, the humble e-reader is the latest TikTok obsession. Self-proclaimed “Kindle girlies” are decking out their e-readers with stickers,... Continue reading at Fast Company
[ Fast Company | 2024-09-04 15:47:08 UTC ]
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While you can do pretty much anything on your phone or tablet, sometimes having a dedicated device is the way to go. Opting for an ereader can help reduce eye strain compared with looking at a smartphone screen for hours on end. The battery will last longer too, and you won't have notifications... Continue reading at Engadget
[ Engadget | 2024-09-03 14:56:49 UTC ]
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Although the holiday weekend has come to a close, some Labor Day sales are still available. Historically, Labor Day isn't a boon for tech deals but there are always a few decent ones that pop up, particularly in the outdoor tech space. Labor Day sales often overlap with back-to-school sales as... Continue reading at Engadget
[ Engadget | 2024-09-03 14:30:14 UTC ]
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Kindle Unlimited is celebrating their tenth year with a sale: three months of KU for the price of one if you sign up by September 15th. Continue reading at Book Riot
[ Book Riot | 2024-09-03 14:11:16 UTC ]
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Although most people have fast internet access nowadays, sending large files and amounts of data remains a problem. This is because free e-mail services such as Outlook.com or Gmail limit the data volume per e-mail sent to a size between 20 and 34 MB, depending on the service. However,... Continue reading at PC World
[ PC World | 2024-08-29 12:00:00 UTC ]
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With a battery life of up to six weeks, this will be your “everyday, everywhere companion.” Continue reading at HuffPost
[ HuffPost | 2024-08-27 13:11:45 UTC ]
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One of the most exciting things about using a PC is the abundance of free software that’s available to users — so much so, that it can be hard to find the real gems. In fact, most people stop at the free versions of well-known commercial software, but there is a whole universe of... Continue reading at PC World
[ PC World | 2024-08-27 10:30:00 UTC ]
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If you’re an avid reader, an Amazon Kindle just makes sense. You can carry hundreds of books with you everywhere you go, and you don’t have to break your back doing it. The thing is, the Kindle doesn’t go on sale very often, which is why this rare discount is so exciting. Right now, you... Continue reading at PC World
[ PC World | 2024-08-26 16:30:38 UTC ]
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With a battery life of up to six weeks, this will be your “everyday, everywhere companion.” Continue reading at HuffPost
[ HuffPost | 2024-08-26 15:14:10 UTC ]
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I’m an avid reader and one of my favorite recent finds was a handy Kindle Paperwhite case that doesn’t just feature the usual magnetic closure but also a hand strap on the inside of the cover. Right now, this similar Kindle Paperwhite case is on sale for just $15 on Amazon, down from... Continue reading at PC World
[ PC World | 2024-08-23 15:09:43 UTC ]
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The laptop buzzword of 2024 is "AI PC" — notebooks that have neural processing units (NPUs) for AI-related tasks. But while it's smart to be aware of those systems, there are far more important things to consider beyond AI-savviness. It turns out buying a computer in 2024 isn't really that much... Continue reading at Engadget
[ Engadget | 2024-08-23 15:01:26 UTC ]
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Some back-to-school purchases are no-brainers, like a new laptop or Chromebook. But other helpful products aren’t always as obvious. They can seem purely optional—stuff to buy when you have money to burn. But don’t discount tech gadgets and accessories, especially if you’re often... Continue reading at PC World
[ PC World | 2024-08-22 10:30:00 UTC ]
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If your kids are going back to school, you can help make sure they read more this year by grabbing them this Kindle Kids ereader that’s now on sale for $95 on Amazon, down from its $120 MSRP. While this isn’t the best price we’ve seen for this device, it is the best price drop it’s had... Continue reading at PC World
[ PC World | 2024-08-21 18:00:53 UTC ]
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It’s time to elevate your charging game with this recently released Anker GaN charging station that’s now $30 off on Amazon. Not only will this charger tidy up your desk, but it will also make your workspace look better thanks to the incorporated clock face. Boasting a robust 250W... Continue reading at PC World
[ PC World | 2024-08-19 16:30:47 UTC ]
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I’m an audiobook evangelist. I rarely go more than a few days without listening to one, and I’ll blast through two or three in a single road trip. But audiobooks are expensive and their prices don’t seem to be moving downwards like their printed counterparts. So, if you want to score a... Continue reading at PC World
[ PC World | 2024-08-12 15:12:55 UTC ]
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If you’ve been holding out for a deal on an iPad mini, it may be time to make a move. Apple’s mini-tablet has dropped to a record low on Amazon. Usually $499, the sixth-gen model with 64GB is on sale for a mere $379. If you want more storage, the 256GB variant, typically $649, is on sale for... Continue reading at Engadget
[ Engadget | 2024-08-05 16:30:05 UTC ]
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There’s really no better way to read on vacation (or any other time, for that matter) than with a Kindle Paperwhite. This device offers a near-identical reading experience to paper books, except you don’t have to lug around your massive TBR stack anymore. If you don’t have an e-reader... Continue reading at PC World
[ PC World | 2024-07-29 14:39:59 UTC ]
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Samsung’s Galaxy Z Flip series has always tempted me more than the Z Fold. Maybe it’s the flip-phone nostalgia taking hold; maybe it's the fact that I don’t want to watch video inside a square; maybe it's simply the Z Flip’s more palatable price. The Z Flip series has launched in tandem with... Continue reading at Engadget
[ Engadget | 2024-07-29 12:00:41 UTC ]
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Ever heard of “reading yoga”? You know, figuring out the best way to position yourself while holding your e-reader so you don’t end up with a crick in your neck? A big problem, especially as you get older. But no longer a problem when you have a remote page turner! Just prop your Kindle... Continue reading at PC World
[ PC World | 2024-07-25 15:28:33 UTC ]
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The Amazon Prime Day sale ends tonight, but don't think that all opportunities to save have come and gone. In typical Amazon fashion, most of the best Prime Day deals on day one of the sale remain the best offers now on day two — if they didn't sell out already, that is. Thankfully, many of the... Continue reading at Engadget
[ Engadget | 2024-07-17 23:00:36 UTC ]
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