Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword

The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and buying into print media has stabilized-and may last for several years. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-11-07 00:00:00 UTC ]

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Closing the Gap: How Magazine Media is Solving for Print Losses

Time Inc., New York Media and Atlantic Media offer three unique solutions. The post Closing the Gap: How Magazine Media is Solving for Print Losses appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-18 00:00:00 UTC ]
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Magazine Media: Knockdown or Fixer Upper?

To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment. The post Magazine Media: Knockdown or Fixer Upper? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-13 00:00:00 UTC ]
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Magazine Media’s Dismal Record in Public Equity Markets

Time Inc., in state of limbo, is only the latest example. The post Magazine Media’s Dismal Record in Public Equity Markets appeared first on Folio:. Continue reading at Folio Magazine

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Michela Abrams Steps Down at Dwell | Industry Notes

More Pulitzers for magazine media, a fight over a Wisconsin nature magazine, and more... The post Michela Abrams Steps Down at Dwell | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
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A Broad Perspective on the Print Landscape

Hot trends, innovations and big challenges in magazine media. The post A Broad Perspective on the Print Landscape appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-09 00:00:00 UTC ]
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Magazine Media’s Half-Full Glass

Magazines may have an opportunity to lure marketers back to print, but platform dominance on digital remains an issue. The post Magazine Media’s Half-Full Glass appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-18 00:00:00 UTC ]
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For Martha Stewart Living, Print is ‘A Good Thing’

A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
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The Winners and Losers in Magazine Media: 2016

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[ Folio Magazine | 2017-01-03 00:00:00 UTC ]
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Analysis: Print Media’s Moment of Reckoning

How reckless circulation practices only accelerate the demise of consumer magazines. The post Analysis: Print Media’s Moment of Reckoning appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-19 00:00:00 UTC ]
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The 2016 Folio: 100 — Industry Influencers

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The 2016 Folio: 100 — C-Level Visionaries

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The 2016 Folio: 100 — Director-Level Doers

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The 2016 Folio: 100 — Corporate Catalysts

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The 2016 Folio: 100 — Up-and-Coming Trailblazers

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Memo to Magazine Media: Social Networks Are Not Altruistic

Social media doesn’t exist as a grand platform for your experiments. It exists to make money for its owners. The post Memo to Magazine Media: Social Networks Are Not Altruistic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-24 00:00:00 UTC ]
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Did the Mail and Sun help swing the UK towards Brexit?

Years of campaigning by UK newspapers have paid off – but debate rages over whether they reflect or influence public viewsEU referendum – liveDavid Cameron resignsWas it the Sun wot won it? In a text less than an hour after the victory for leave was declared, editor Tony Gallagher told the... Continue reading at The Guardian

[ The Guardian | 2016-06-24 00:00:00 UTC ]
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The New Yorker Wins Two Pulitzers in a First for Magazine Media

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The Untold Story of How Magazine Media is Winning

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Meeting David Granger

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