PRH bolsters consumer engagement team

Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement team as audience development director and social media producer respectively, to build direct relationships with readers through digital marketing and partnerships, using the Penguin brand. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
News tagged with: #high profile #brand director #digital marketing #penguin brand

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Weinstein Books Rises, Again, With New Team

It might not have had as many lives as your average cat, but Weinstein Books has gone through more than a few reincarnations. The publishing unit tied to Bob and Harvey Weinstein was unveiled in 2001, when the independent film-producing brothers were intent on creating a mini–media empire,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
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Piccadilly teams up with New Look

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[ The Bookseller | 2012-05-08 00:00:00 UTC ]
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Guardian and Sainsbury's team up in HCB campaign

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[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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B&N, Microsoft team up for digital biz

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[ Crains New York | 2012-04-30 00:00:00 UTC ]
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Barnes & Noble, Microsoft team up on Nook, college businesses

An infusion of money from Microsoft Corp. sent Barnes & Noble Inc.'s stock zooming Monday, as the software giant established a way to get back into the ebooks business. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
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HC hires two for marketing team

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[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Consumer Group: E-book Price Fixing Costs Big Bucks

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[ PC World | 2012-04-10 00:00:00 UTC ]
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Kobo plans marketing push to bolster British sales

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[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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Apple's iTunes education gamble is about building loyal consumers early

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[ Betanews | 2012-01-20 00:00:00 UTC ]
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[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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