PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at 'Media Week'

[ Media Week | 2012-05-09 00:00:00 UTC ]
News tagged with: #ppa conference #challenging market #big surprise #major publishers #big step

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Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #conference hears #bbc worldwide


Liveblog: Marketing & Publicity Conference 2017

The Bookseller Marketing & Publicity Conference 2017 takes place on Tuesday 13th June. Follow along here. Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Surgery Sessions for this year's Marketing & Publicity Conference

Delegates attending The Bookseller’s Marketing & Publicity Conference on 13th June can sign up now for a marketing or publicity quick-fix.  Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows

As BookExpo's trade-show floor opens at Javits Center in New York City on Thursday, London Book Fair's Virtual Conference will be in full sway on the ether. The post London Book Fair’s Virtual Conference: Nine Markets, Nine Hours, Two Trade Shows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual conference #trade shows #javits center


MacLehose reveals UK title for Millennium V

The Girl Who Takes an Eye for an Eye is to be the English title of the second book in the continuation of Stieg Larsson’s Millennium series by Swedish writer David Lagercrantz. Continue reading at The Bookseller

[ The Bookseller | 2017-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stieg larsson


Market Focus Poland programme revealed

A programme of author talks, panel discussions, live drawings and "translation slams" has been announced by London Book Fair as part of this year’s Market Focus Poland. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author talks #panel discussions


Norstedts reveals Swedish title of book five in Larson's Millennium series

Swedish publishers Norstedts has revealed the title for the fifth instalment in the Millennium series created by Stieg Larsson as The Man Who Hunted/Chased His Shadow (Mannen Som Sökte Sin Sugga). Continue reading at The Bookseller

[ The Bookseller | 2017-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennium series #stieg larsson


Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek

[ AdWeek | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #nbc news #increase revenues #live videos


Book Publishing Market Overview: Myanmar’s Challenges and Potential

In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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Children to receive free titles for Book Week Scotland

Every Primary-1 child north of the border is to receive three free picture books for Book Week Scotland 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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‘It’s all powerful and it knows it’: Publishers reveal their biggest challenges with Facebook

Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #asked publishers #biggest challenges #publishing summit #biggest challenge


New HQ YA titles revealed

Virginia Macgregor and Chloe Seager will be published the under new YA imprint HQ YA next year. Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #dundurn press #previous titles


Germany's Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek

[ AdWeek | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming days #fourth time #interesting things #human connection


International Editors Observe Trends in the German Book Market

Contrasts and comparisons, challenges and opportunities: a group of English-language children's book editors share their observations of the Germany market following their summer German Book Office tour. The post International Editors Observe Trends in the German Book Market appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Specialized Publishers Share Challenges, Insights at SIPA Conference

Exploring what's worked and what hasn't in the search for new revenue streams. The post Specialized Publishers Share Challenges, Insights at SIPA Conference appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue streams


Zoella reveals first WHS book club titles

Zoella has officially launched her book club with WH Smith, revealing eight titles from Fangirl by Rainbow Rowell to All The Bright Places by Jennifer Niven. Continue reading at The Bookseller

[ The Bookseller | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zoella reveals #officially launched #book club #wh smith #rainbow rowell #bright places #jennifer niven


Quercus Reveals Fifth Millennium Series Title

Quercus, the British publisher of Stieg Larsson's Millennium series, has announced a fifth book in the bestselling line, set for a 2017 release. Knopf will publish the book in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british publisher #stieg larsson #millennium series


Imagination Award Winners Revealed at IMAG Conference

MPA recognizes the year's best work by "independent" magazine media brands at the inaugural event in San Francisco. The post Imagination Award Winners Revealed at IMAG Conference appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural event


Children's titles boost global book market

Growth in children’s books is driving print market growth across the world, Nielsen’s Global managing director Jonathan Stolper told delegates at the Nielsen Book Insights Conference. Continue reading at The Bookseller

[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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