Porter’s Lucy Yeomans: ‘It’s all about the woman, listening to her, asking her what she wants’

The magazine editor on integrating print with technology, avoiding the hard sell, and why it’s fine for covers to show a few wrinklesIt seemed, at the time, an odd move. While old media print companies were scrambling to improve their digital offerings and wondering whether their print titles had a future, an online company was heading the other way. Last year, Net-a-Porter, the successful online retailer of luxury fashion, took the surprising step of bringing out a print magazine.What was it thinking? Lucy Yeomans, editor of Porter, laughs. “We did a lot of research,” she says. “This company is quite different from traditional publishing companies where it’s very much ‘we’re the authority, here’s the information’, particularly in upmarket fashion. Because of the close connection Net-a-Porter has with its customers, they’re in dialogue all the time. We get so much customer feedback.” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-02-09 00:00:00 UTC ]
News tagged with: #hard sell #digital offerings #print titles #print magazine #customer feedback

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Billy Porter bares his soul in ‘Unprotected’

The “Pose” and “Kinky Boots” star interrogates his traumatic upbringing in a stirring new memoir. Continue reading at The Washington Post

[ The Washington Post | 2021-10-20 10:00:00 UTC ]
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Book Review: ‘Unprotected,’ by Billy Porter

In his memoir “Unprotected,” Billy Porter recounts his lifelong struggle to heal the deep wounds buried under the sheen of his charismatic presence. Continue reading at The New York Times

[ The New York Times | 2021-10-19 09:00:04 UTC ]
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A woman won a million-euro writing prize . . . then turned out to be three men.

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[ Literrary Hub | 2021-10-18 18:30:34 UTC ]
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Best new audiobooks to listen to this month

For your entertainment and education: stories by Lianae Moriarty, Honoree Fanonne Jeffers and Alan Taylor Continue reading at The Washington Post

[ The Washington Post | 2021-10-18 12:00:00 UTC ]
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Should 007 be played by a woman? Why not? Seven books by women in the spy world show us how it’s done.

Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post

[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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Listen to the musical stylings of Shel Silverstein and Johnny Cash.

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[ Literrary Hub | 2021-09-24 14:00:42 UTC ]
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Christian Porter tries to prevent publication of unredacted ABC defamation defence

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[ The Guardian | 2021-08-18 05:52:27 UTC ]
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In ‘Savage Tongues,’ a woman ponders a troubling relationship in her past

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[ The Washington Post | 2021-08-09 13:00:00 UTC ]
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[ The Washington Post | 2021-08-05 15:44:54 UTC ]
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[ The Washington Post | 2021-08-02 06:00:00 UTC ]
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[ The Washington Post | 2021-07-15 07:00:00 UTC ]
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[ Interesting Literature | 2021-06-24 17:00:06 UTC ]
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[ Digiday | 2021-06-22 04:01:00 UTC ]
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[ The Washington Post | 2021-04-09 12:00:00 UTC ]
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[ Book Riot | 2021-04-01 10:37:00 UTC ]
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[ Los Angeles Review of Books | 2021-02-26 16:00:55 UTC ]
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[ Literrary Hub | 2021-02-02 15:29:36 UTC ]
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