Personalised picture book becomes runaway bestseller

After winning the highest-ever valuation on BBCTV’s Dragon’s Den, The Little Girl (or Boy) Who Lost Her (or His) Name – designed for individual children – sells 500,000 copiesDavid Cadji-Newby used to get an email alert every time a copy of his personalised picture book was bought from his website. There would be just a few a day, until, shortly before Christmas in 2013, sales suddenly took off.“My email was going ‘ping, ping, ping’, I thought it was broken. I was thinking ‘oh my God, what’s happening?’” said Cadji-Newby today. The book, a beautifully illustrated hardback which creates a personalised story around the letters of a child’s name, has now sold 500,000 copies to date, according to its publishers. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-04-20 00:00:00 UTC ]
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